SEO is a broad area of marketing that covers many activities dedicated to optimizing websites and increasing their visibility. There are many types of SEO, and each category is dedicated to improving some aspect of your online presence. Together, they become a holistic solution that can elevate your business and get you more clients as a result. Today, we will explain the difference between on-site and off-site SEO. Of course, the names are quite self-explanatory, but let’s take a closer look at the details.
On-site vs. off-site SEO
You can probably guess that on-site SEO means all actions that directly influence your website, while off-site SEO means all the things outside your page. Search engine optimization is not only technicalities and writing blog posts. Taking care of your content, URLs, keywords, and images is as important as getting mentioned in other places on the internet.
A well-prepared on-site SEO strategy contains several elements. You have to find out proper keywords for your business and prepare great content with them. Don’t forget about formatting – headlines, internal links, and alt texts for images are crucial to creating an optimized piece. It should also be high-quality and provide value for your users. Algorithms don’t only review tech details, but they also pay attention to your relevance and usefulness.
As for the website as a whole, you need to prepare keyword-based titles and meta descriptions for each of your pages. Then, take care of your website speed and make sure it doesn’t load for too long. Indexing is also important, so if you don’t have SEO knowledge, it is better to ask professionals for help.
When your on-site SEO is on point, it’s time to work outside your website. First of all, you should do some link building – meaning, you need links to your page in external sources. Remember though these should be reliable portals because Google will evaluate them for their quality. Also, the links should look natural – preferably be included in the content, like blog articles.
Having a well-curated social media presence also can help with SEO. You should create interesting posts that are shareable and spread the word about your brand. Other marketing activities that can influence your position in search engines include guest blog posts, influencer collaborations, and collecting reviews.
Should I focus on on-site or off-site SEO?
The answer is simple: both. One without the other will always give half the results you could get. SEO is quite complex and although many things can be done without special skills and knowledge, the effect won’t be as spectacular as when working with experts. They can audit your current website or prepare a new, SEO-friendly one. Such a team will also take care of all aspects of SEO and recommend the best marketing strategies for improving it even more. Be it on-site, off-site, technical SEO – they will do everything to make your page rank as high as possible.
With Rank Higher SEO Agency you can sleep tight while a team of specialists optimizes your site for higher traffic, more leads, and better brand awareness.