The use of the word ‘sustainability’ is propagated enough in every realm. But what is sustainability? Sustainability in the true sense of the word is to avoid the depletion of natural resources in order to maintain the ecological balance. To sustain is to continue for a long period of time. Essentially, judicious utilization of resources…
Launching an eCommerce site: Plugins you simply must have
Electronic commerce has become popular worldwide and is one of the most important aspects of a successful business since many businesses do better online than physical in-line shopping. Over the years, the number of eCommerce sites has exploded drastically. Almost every business owns their eCommerce site, with which they not only show their services and…
As much as it’s important to try out new things and experiment with SEO, one thing remains constant – the importance of title and meta tags
Some websites (on entering them) request a malware installation. These kinds of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. You have to schedule daily time into your routine for the SEO attempt. The integration…
The benefits (or not) of comment spam to your search marketing strategy
Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. But this is a challenge because social sites can pop up and grow to tens of millions within months. Slowly, I tinkered and figured out what resulted in…
Unconventional knowledge about user base generated content that you won’t find in books
Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website’s likelihood to rank on search engines. Description – This text is a description of the page’s content. It can come from your page’s meta description (if populated) or it can be pulled from within the page’s…
More focus is put on social media
If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t exist. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and…