If you want your new business to succeed, you’ll need more than an original product with high-quality standards. About 20% of new businesses go bankrupt in the first year, while 45% will likely be out of the market within five years. Only 25% live as much as 15 years. Those daunting figures mean that there’s plenty of material for analyzing what not to do. Conversely, we can learn much from successful examples, such as Agrati.
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About Agrati
Agrati is an Italian company that has been providing reliable products since 1939. Initially, the company focused on bolts, screws, and other items for carpentry. The new business grew up fast, and, 20 years later, it was already manufacturing motorcycle saddles. Nowadays, Agrati boasts over 80 years of expertise in fasteners and related parts, standing as a leading global brand.
Building a Brand
Building a successful brand today involves various factors, like visual identity, innovative products, a striking message, and a solid social media presence. A well-developed visual identity helps customers quickly recognize your brand and what it offers. Agrati provides high-quality fasteners, as its fastener-shaped A on its logo shows.
If your brand doesn’t have decades of tradition like Agrati, there’s no escape: you’ll need a social media strategy. A study from 2022, released by PYMNTS Intelligence, points out that 43% of online buyers look for their products on social media platforms first. The same study pointed out Instagram, Facebook, and TikTok as the hottest platforms.
Despite the importance of social media, most consumers still resort to Google to find what they need: 84%. So, if you want to be seen, you’ll need a carefully designed website that ranks well on searches. According to a study from 2014, only about 4% of searchers will look past page one on Google results.
Sending a Message
Customers aren’t simply after items anymore; they want a product with a message. The concept of brand messaging has become vital for brands of all sizes. It can help your brand stand out from the pack if you deliver your company’s goals and values well. Efficient brand messaging will build your reputation and increase customer loyalty. Once again, Agrati’s example is handy. The company’s history, values, and mission are clearly stated on its website and socials.
There are mainly two types of brand messages: internal and external. Internal messages involve business partners and employees. Here, you’ll show how you promote a fair and healthy working environment with transparent communications and social responsibility. Company culture is an important part of establishing your reputation for partners and clients.
External messages aim to build brand authority and awareness to the wider public. It includes marketing campaigns on TV, radio, social media, related websites, search engines, etc. Your external message must show the problems you can solve, your differentiating aspects, and your value propositions.
Adapt and Overcome
Your business must be ready to adapt to new technologies and fast-changing landscapes. Agrati’s example shows how longevity comes with continuous improvement and innovation. In the 1950s, the company provided motorcycle saddles for brands such as, such as Alfa Romeo and Moto Guzzi. However, a market contraction stopped the production in 1962.
We can also look at Virginia Atlantic Airways, for example. The company has managed to increase its revenue with clever marketing campaigns over recent years, tapping into the new trend of travel blogs before its competitors.
To grow your business, try to observe strategies used by the most successful companies and adapt them to your reality. You can visit https://www.agrati.com/ to learn more about how to write about history, products, and innovations, following the expertise developed in more than 80 years of business.