Why Unique Content Is Important For Website Promotion

There are more than 1.8 billion sites on the Internet today. From this number, the search engine must select some of the best. One of the parameters that search engines rely on is the originality of content, and both a BetChan casino and an online marketplace owners must remember this.

Here’s what can be considered unique content and how to check it, why it is important for SEO.

Table of Contents

What Is Unique Content

Unique content is new content (text, video, graphics) that has not previously been published on the Internet. Also, unique content is the addition of already known information by revealing its content or expressing a new opinion.

How Unique Content Helps With SEO

Unique Content Is the Key to Good Ranking

The purpose of search engines is to give the user the most useful and relevant information on the entered query. If there is already some information on the web and you duplicate it exactly, it makes no sense for a search engine to show the same thing.

Unique Content Is a Source of Backlinks

Useful content helps you get backlinks from various sites for free. For example, Brian Dean, author of the popular website backlinko.com, gets a lot of backlinks due to high-quality unique content and beautiful infographics. People like his articles and are eager to share them.

Unique Content Allows You to Increase Your Credibility

Unique texts, with their own point of view and supported by facts allow you to demonstrate industry knowledge and thereby increase credibility. Content that proves your skills and experience will show everyone that you know your industry.

How to Check the Uniqueness of Content

There are free services to check the uniqueness of texts. Check the uniqueness of all the text blocks on the page except for the header, menu, footer and navigation elements.

How to Protect Content From Theft

There is currently no effective way. Scripts that block copying text or insert a link at the end of the copied fragment are removed in a couple of clicks. A more effective way is to mention in the text the name of the site, company, phone number or address – anything that can identify you on the Internet.

Summary

Overall, unique content is an important component of the site, but it is not the only one. There are many factors to consider in order to successfully promote your site.