As the name shows, this is a video that will explain something. To put it simply, if your company has a product or service that people do not know about, you will be responsible for teaching them. And how will you do that? Through a video.
You will show some animated characters using the product. Or you can create a scenario where one character is using the product. On the other hand, the other is having the same problem. So the first character suggests he use that specific product. During this conversation, the characters will also show how to use the product and its uses. Thus, it explains everything and becomes an explainer video.
And if you are interested in making such a video, you will get great help from Donker Media. They can help you make animated characters, videos and show them in a story. In addition to this, you will also see some case studies and get special effect features. And all of this is available at www.donkermedia.nl.
Traditional vs animated method of doing things
There is a lot of difference between the two. There are certain things that we cannot explain in a traditional way because we do not have them in real life. Therefore, the only way is to tell people about them. However, not many people are interested in theoretical things and therefore, they will ignore them.
For example, you prepare a lecture on the black hole. Can you let everyone know about it? You can only explain everything in words and apart from space enthusiasts, no one will actually take interest in it. However, if you explain things through animation, everyone will be eager to know. Why? Because they can see pictures and imagine things. Therefore, it is better to use animations instead of traditional methods.
Benefits of using explainer videos
These videos act as a strong tool to act as a means of communication between you and your customers.
1 – They are engaging
One of the most important aims of marketing plans of companies is to engage the customers. However, it is not always an easy task to achieve. You have to create an advertisement that attracts the attention of the audience. The attention span of humans is also not much longer. Therefore, you will only have a few seconds to grab the opportunity.
If you create an explanatory video, it will start discussing the problem at first. Thus, everyone who is facing such problems will also take interest in it. Furthermore, they will also watch the advertisement for a longer time.
2 – They are entertaining
An important thing is that humans tend to attract to things that are attractive and entertaining. So if someone is watching traditional digital content and see an entertaining thing, their attention will shift.
In addition to this, animated videos seem attractive and entertaining. Therefore, even if someone is not interested in the product, he is likely to watch the video. Animations create curiosity and the human brain gets attracted to it. Therefore, marketing planners and video makers must focus on this aspect.
3 – Does not feel interrupting
Animated characters are attractive and the explanatory video softens discuss the use of something. They will be discussing the problems that people often face in their daily life. Therefore, they do not feel interrupted.
On the other hand, if you are watching a TV program and an advertisement appears, it will feel interrupting. This is because it will appear while all of your attention is on the story that’s happening on the TV program. Therefore, you would like the ad to pass by quickly. Moreover, the audience won’t even get much attention to the ad.
On the other hand, explanatory videos are not like this. They have a story of their own. Therefore, they focus on making the audience curious.
4 – It allows you to explain complex things easily
There are some technical products and services that are not easy to explain. You need a video that explains the whole process without making things complex.
Through animations and explanatory videos, you can explain the whole process through images. So if you have specialized equipment that needs marketing, the explanatory video will be the best suitable option for it. If the users can understand the use of a product, it will be easier for them to make the decision.
Thus, through this video, you are telling the audience that they have a reason to buy the product. If the audience gets a reason to buy something, they will buy it. So through these videos, you are making up their minds. A lot of people do not even know that they need something. So if you are making that something, you need to tell the target group too.
5 – They increase conversions
Statistical reports show that 85 percent of the people who purchase the product watch explanatory video. This is the success rate that is explained through reports and statistics. Therefore, you should not doubt the effectiveness of this method.
They are especially good for online businesses. We have a lot of products that are available online internationally but not in stores. There are various Chinese products that we see in videos but not in our stores. Therefore, people who like them, turn to online stores and buy them.
This is how Chinese online businesses are selling their products. They are making explanatory short videos and educating the people. In addition to this, they also show the benefits and uses of their products in detail.
Explainer video making is helpful in increasing conversion, giving out a clear message from you and increasing traffic. So if you are aiming at selling more and increasing your traffic, you should make use of this opportunity.
These explainer videos also help the businesses in getting gain analysis. They can check the popularity of their products and services and can also increase their customers.