Either it’s social media shares from micro-influencers, simple reviews from everyday customers, or in-depth articles from bloggers, user-generated content is everywhere. It has gained popularity to become a fixture in marketing strategies for almost all brands.
User-generated content is the best way of sharing your brand and providing valuable insights into the customer experience. Reports claim that 85% of customers prefer UGC more than branded content.
Here in this article, we will share everything you need to know about user-generated content (UGC) moderation, its various types, and how to implement content moderation services as part of the overall marketing strategy.
What is User Generated Content?
User-generated content (UGC) is the content that users create and share organically. This content includes posts, hashtags, videos, tweets, blogs, and reviews. All this content is mostly shared through social media.
Brands can promote this user-generated content on their social media pages as well as on their websites. This is the best way for the brands to publish unique and high-quality content, particularly if they lack resources to create this content in-house. Furthermore, this is a highly effective strategy that helps brands gain a reputation and beat their competitors.
UGC is an authentic and trustworthy source of brand reputation as it gives a boost of credibility to credibility to brands and their products. This user-generated content has a stamp-of-approval of customer satisfaction because customers wouldn’t share reviews if they weren’t happy.
Types of User Generated Content
There can be different ways brands can encourage user-generated content and use it as a part of their overall marketing. Here are some of the most commonly used types of UGC.
· Customer Reviews
Customer reviews are arguably the most impactful and most important type of UGC. Reports suggest that 90% of the customers read online reviews before purchasing any product or service. Customer reviews can be a part of product pages and displayed in advertisements such as top-rated or 5-star ratings.
· Customer Testimonials
Testimonials provide a first-hand account of the customer experience. Featuring testimonials on your homepage and as part of marketing campaigns such as in a customer video series.
· Social Media Posts
Social media is undoubtedly the primary channel for creating and sharing UGC. This may range from any brands actively responding to & reposting customer content. This helps to elaborate efforts such as contests, challenges, and branded hashtags.
· Success Stories and Case Studies
Customer stories can be shared in-depth, which usually feature in blogs or resource sections. This content depicts realistic situations and practical use cases through authentic customers. As a brand owner, you can collaborate with your customer support team and partner with customers for this content.
· Feature Section
Another type of user-generated content is featuring UGC on the website with a dedicated section. For example, the brand owner can request customers to share their messages on the website. This will help the brand gain more reputation and increase revenues in return.
Why is Content Moderation Important for User-generated Campaigns?
User-generated content moderation is beneficial in multiple ways. The users feel more valued and connected to your business if you engage them on a personal level. The brands must share as much user-produced material as possible. It helps establish a valuable relationship with the customers and enhances loyalty among the brand and the customers.
In addition to that, user-generated content also allows your brand to amplify the most consistent content with your brand’s values. Apart from ensuring that user-generated content is following your brand’s standards, it’s essential for companies that want to expand their overall reach and explore ways to get messages into the hands of others, i.e., the influencers and the users, so that they can spread.
Apart from simple brand follower content, social media marketers must grasp how to use influencer marketing to their advantage to inspire more individuals and create content that positively promotes your brand, services, and products.