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You’ve probably heard of digital marketing by now, right? If not, then we just have one question for you, were you living under a rock all this time? Because Digital Marketing is the new “it” thing in the world of marketing. Marketing professionals everywhere are looking for new ways to digitalize their campaigns.
With more than 50% of the world’s population online most of the time, digital marketing is no longer an option; it is a need. It doesn’t matter if you are heavily investing in traditional marketing methods or if you already have a good marketing plan ready because digital marketing is the future.
Digital marketing not only provides companies with the opportunity to connect with customers but also is require less budget than other forms of marketing. Because of the high need for digital marketers, many colleges have begun to offer Master’s degrees in digital marketing to help students get started in the area. An Post Graduation in Digital Marketing will assist ambitious marketers to improve their abilities and obtain extensive expertise with digital marketing tools and practices through hands-on training.
After graduating, students can apply for various job profiles in the field of their interest or specialization. But what are these career opportunities? Which are the fields that one can pursue after graduation? To answer these questions, we have curated a list of the top 5 job opportunities one can opt for.
5 Best Career Opportunities For Digital Marketing Graduates
Digital Marketing Manager
The profile of a digital marketing manager is usually a senior-level position in any company. A digital marketing manager is required to have at least 5 years of experience in the field of digital marketing while also having a certificate to back the knowledge.
Their job responsibilities include planning and strategizing marketing campaigns across various digital platforms. They must also manage other parts of marketing such as SEO, SEM, social media marketing, analytics, and so on. A digital marketing manager’s primary goal is to promote a company’s product/service and grow sales cost-effectively using all channels under the umbrella.
Search Engine Optimization Specialist
SEO is one of the important components of digital marketing. A digital marketing team is usually incomplete without an SEO expert who will be responsible for making the website rank in the search engines.
SEO professionals must use organic SEO techniques to analyze, review, and optimize web pages. They also need to research for keywords that they can rank their websites on. As search engine algorithms are updated on a daily basis, SEO is a dynamic field, so one needs to stay on top of what’s new and what’s changing. You can gain in-depth knowledge of SEO with this Online SEO Course.
Bonus Read: What is SEO marketing?
Client Servicing Manager
We all are quite familiar with marketing phrases such as ‘the customer is the king’ or ‘the customer is always right. These phrases place great importance on customer satisfaction and rightfully so because companies that focus more on customer satisfaction tend to be more successful. That’s why companies hire client servicing managers.
In the digital marketing department, a client servicing manager is responsible for handling all client communications, including building relationships with them to ensure their needs are met. They are in charge of leading a team of customer service representatives and developing systems to ensure that customers have a positive experience. This role’s responsibilities include automating procedures, creating a framework, utilizing software tools to speed up processes, and so on.
Email is one of the earliest tools used in digital marketing. Even though it has been in the industry for a long time, its importance in digital marketing strategies is still very relevant. The medium is fast, easy to use, and inexpensive, making it an effective tool for businesses to engage with customers.
For brand promotion and customer acquisition, companies hire email marketing experts who know how to manage end-to-end campaigns, create newsletters, and update customers about new products. One of the responsibilities of an email marketer is to build an email list, create personal and customizable emails tailored to customer interests, and generate leads through written communication.
Due to daily innovation in technology, the digital marketing industry has also evolved. Nowadays, companies are making efforts to automate repetitive tasks such as email marketing, ad campaigns, and social media advertising. Marketing automation can save a lot of time when it comes to following up on leads and guiding potential clients through the conversion funnel.
The use of software and artificial intelligence (AI) to automate digital marketing tasks is what digital marketing automation is all about. Automation specialists create and execute web-based applications to automate the software application, transform, and distribute operational data for the firm. When working on automation projects, they also have other obligations to perform.
The digital marketing industry is a booming industry, that is expanding at a fast pace and creating numerous career opportunities for everyone. You can make a career in the above-mentioned fields or any other digital marketing field by doing a master’s in the field of digital marketing.
But if you are very excited about being a part of the trendiest industry of this decade and want to start right now then, we would suggest you pursue an online digital marketing course, which will provide you with an understanding of all digital marketing tools and techniques in a short amount of time.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.