TikTok, a chart-topping social media platform, is now a go-to marketing/advertising channel for individuals and businesses. This is because TikTok has less competition but massive opportunities for advertisers than other digital platforms.
TikTok advertising is nothing but a phenomenon of promoting a product or service using various ad formats available on TikTok. The best part is that you can get free tiktok views to boost brand awareness and attain business goals instantly.
Are you an entrepreneur or business owner wondering how to run a successful TikTok ad campaign? Then, you’re already at the right spot! This article will take you through the basics of the TikTok advertising campaign and the steps to set up the right one for your brand or business.
Factors To Consider While Setting Up TikTok Ad Campaign
Are you thrilled to experience the benefits of the TikTok Ad campaign? Alright! Here is what you should think about to take your ads in the right direction.
Know The Objective
At first, an advertiser should determine the objective of an ad campaign by analyzing the need for it. Since TikTok offers different options to choose from, consider the following aspects to find the right one for you.
- Awareness Phase: If your business is at the beginning stage, create ad campaigns to boost brand awareness and build a reputation. Running this campaign takes your ad to more target audiences than organic ads.
- Consideration Phase: When you have a set of target audiences, use this ad type to let them perform certain actions in your business. You can go with this if you want to generate leads, drive traffic, maximize app downloads, and so on.
- Conversion Phase: This is the best ad type that suits your business if you want to turn your target audience into potential customers. With a powerful CTA, you can boost sales and increase ROI.
Whatever the objective may be, take advantage of TikViral to attain your business goals in a short period hassle-free.
Plan The Budget
Ad campaigns are often referred to as paid advertising, requiring a certain amount of money. Therefore, marketers should know how much they can afford for an advertising campaign and plan the budget accordingly. There are two budget options: daily budget and lifetime budget; you can choose the one that will fit right for you.
Structure Ad Groups
TikTok ad campaign allows advertisers to categorize ad groups from 0 to 999. Then, choose where your ads should appear with the target audience list in your hand. For instance, you can show ads within the TikTok feed or everywhere.
Define Target Audience
On TikTok, you can target your audience based on the buyer persona, similar to social media campaigns on Facebook and Instagram. Buyer persona may include age, gender, location, profession, interest, etc.,
General Steps To Set Up Ad Campaign On TikTok
#1 Create TikTok Ad Account
To run a TikTok ad campaign, you should have an ad account, and here are the steps to create one for your business.
- Visit TikTok Ads Manager
- Choose billing country
- Mark, whether you are an individual or business
- Tap on ‘Next’
And now, you have to provide basic information like your email address/phone number for verification. Then finally, you can complete the Sign Up process by entering the verification code sent to your mail or phone number.
#2 Set Up Ad Campaign
Once the sign-up process is over, open the dashboard on TikTok Ads Manager.
- Go to the ‘Campaign’ tab and click on ‘Create.’
- Choose campaign objective
- Enter campaign name
- Set budget type (daily or lifetime)
#3 Create Ad Group
- Categorize Ad Group
- Choose ad placement
- Enter target audience details
- Pick the delivery type
#4 Design Creative Ad
On TikTok, you can use either an image or video as creative for your ad campaign.
- Import image/video from your device
- Else, use the existing TikTok video
- Optimize the creative to fit across all platforms
- Include CTA with which what your audience should do further
Preview the ad to know how it appears for your audience, and finally, click on the ‘Submit’ button to start your TikTok ad campaign.
#5 Track Performance
The essential part of the TikTok ad campaign is tracking and analyzing the performance of ads like clicks, views, and conversions. This dramatically helps advertisers optimize ads and successfully bring out the expected results. In addition, avail the support of TikViral to enhance engagement rate and build an authentic TikTok profile.
Wrapping Up
Thus, this is all you need to know about creating a result-driven TikTok ad campaign. Hope you understood the above-given information and are now ready to run your campaign for your business. That’s great! Wisely plan for your ad campaign and reap its comprehensive benefits to sustain in your competitive niche market.
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