Shopping is retail therapy, and we all know it. Wouldn’t it be wonderful if we didn’t have to try clothes and directly purchase them? To be honest, how many of us love shopping, but most don’t want to try them on.
Wouldn’t we love just to look, like, and purchase? This has turned into reality for shoppers like you and a promise made by the virtual trial rooms with augmented reality.
Customers already love this idea. Retailing stores will love the easy-to-use feature. The novelty pointer would take a lot of years to be worn off. Retailing stores can reduce their part on inventory by installing virtual trial rooms.
Virtual trial rooms or 3D dressing rooms are a real game-changer for retailing businesses. This article will discuss the virtual fitting room for the retailing fashion industries and also known as augmented reality.
Reasons to choose virtual trial rooms:
Think of it! Customers can pick their choices that will be customizable and place their orders. After placing the order, they will receive it in their homes.
This is important for small-scale businesses and shops where the square foot is at a higher premium. But, that’s not all; here are a few reasons to choose virtual trial rooms.
Convenience and safer fitting experience:
In so many aspects, 65% of women and 54% of men don’t feel safe to use a trial room. Due to the pandemic, most retailers have stepped in to take safer measures to choose technologically driven trial rooms and replace the in-person actual fitting room experience.
According to the reports, around 65% of shoppers have chosen to shop in-store to check out the items in person. But, in the case of virtual trial rooms, retailers can help determine the size, fit, and style of clothing for the shoppers.
Grab customers out of browsers:
According to research, around 88% of shoppers check out the item online before purchasing it, and around 49% of customers have commented on smartphones changing their shopping method. Retailers can create personalized and creative fitting room pitches that can change the concept of e-fashion.
Gaining loyalty and retention:
According to the reports, around 39% of retailers have said that they can turn customer feedback into intelligent insights. With the help of virtual trial rooms, retailers can witness the customer data to help them understand the knowledge of fashion from their customers. The shoppers’ feedback can tell you the good and bad among your products and how to change the enthusiasm.
With that, we have concluded the article about augmented reality clothing fitting rooms. Retailers can develop smoother communication and have more oversized shopping bags by investing in virtual trial rooms. Retailers can also get insights into the customer shopping experience to improve their collections.
Customers will also fill in the gap between online and offline shopping experiences that the 3D dressing rooms will safely provide. The stores will not have to carry clothes of all sizes, colors, and patterns.