You have reached this article because you must have heard about masters in digital marketing, but you are somehow a bit confused about whether to pursue it or not since it is a quite new inclusion to the list of masters specializations.
To help you make a fair decision, in this article we’ll discover 7 reasons as to why to pursue masters in digital marketing and everything around it to help you make an informed decision.
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What is Masters in Digital Marketing?
Masters in digital marketing is the advent of a new-age course in the field of marketing. The marketing methodology of businesses is shifted from traditional marketing to digital marketing methods. This, in turn, has created tremendous employment opportunities for the one who has done masters in digital marketing.
If you are a graduate then you can join the post-graduation course on certain criteria depending on the institute selection policies. Typically, Masters in Digital Marketing is a 1 or a maximum 2-year program.
Doing Masters in Digital Marketing from a reputed institute prepares students with the expertise and information required to form successful digital marketing strategies for brands.
This comprehensive and practical-based 11-month MBA in Digital Marketing can enhance your creative skills and expand your knowledge of digital platforms to market products/services.
So, Is it worth pursuing masters in digital marketing?
Yes, it is worth it to opt for Masters in Digital Marketing because it will not only make you help companies formulate digital marketing strategies but you can also turn into an entrepreneur with this experience.
There are many more reasons to pursue a Masters in Digital Marketing. Hence, let’s dive right in and check out 7 reasons to pursue masters in digital marketing.
7 Reasons to Pursue Masters in Digital Marketing
In masters in digital marketing, institutes use a professional approach to train their students which include practical training to train in managerial skills so that later on you can start using smart tactics to grow the business of the corporate where you will be working or in your own business.
Wide Range of Career Options
There is a wide range of options for a career in digital marketing if you are trained and all set.
Marketers are looking for professionals who can build a position for their business in the market. And there are many well-known digital marketing skills from which you can find something for yourself and hone your skills in that. Some of the roles are:
- Digital Marketer
- SEO Manager
- PPC Marketing Manager
- Social Media Marketer
- Content Marketer
- Email Marketer
- Data Analyst
- Web Developer
- AI/UI Expert
The field is vast with a variety of sections in it, it is not compulsory to sharpen skills in every sector.
If you are the one who knows how to write amazing pieces of content then you can choose content writing as your focus, or if you are the one who knows how to run a great promotion campaign then you can easily become a social media marketer.
But remember, keeping yourself far-sighted and curious to take knowledge of every field will add a bonus to your career in digital marketing.
Demand for Digital Marketing Professionals in Industry
To reach a wider audience, scale the business further, and generate more revenue, businesses are looking for trained digital marketing professionals who can do these tasks for them.
You will not believe but there is a shortage in the supply of digital marketing professionals in comparison to the demand for digital marketing professionals.
According to India Today statistics, by the end of 2021, the number of digital marketing jobs is expected to increase by 20 lakhs due to a surge in the number of active Indian web users by 666 million.
Here is the snapshot of the rising percentage demand for digital marketing roles this year.
Thus, if you have mastered the skills then you are the most desirable candidate to become for companies.
Get Better Pay Point
As we mentioned above, the demand for digital marketing professionals is high and it means the pay for digital marketing roles must be better.
With masters in digital marketing in hand, you can opt directly for mid-level managerial roles which are also lucrative in terms of pay.
Have a look at the statistics of the national average salary for a digital marketing manager in India by the Glassdoor portal.
If you complete masters in digital marketing, based upon your mastery, capabilities, and proficiency you can easily get a package starting from 1.9 Lakh which goes up to 10 Lakh per annum.
Not only as a digital marketing manager, if you are opting for some other job roles such as an SEO Specialist can get an average salary ranging between 2 to 5 Lakh per annum or an SEM Marketer salary ranges between 3 to 8 Lakh per annum.
This is not the end of the salary bracket, this is only the start as a mid-senior managerial role just after you complete masters in digital marketing, by the time with gaining years of experience I can assure you that you will end up earning more than 7 digits per annum.
Entry to Mid-Level Managerial Role
The best reason to pursue masters in digital marketing is that you don’t have to start your job career as an intern or executive level.
The reason being is that you are already prepared to take up higher responsibilities and challenges that’s why you will be directly enrolled for a mid-level managerial role from the start.
Higher Return on Investment
Opting for some other masters course might not be affordable as compared to masters in digital marketing because while studying you can start working as a freelancer in your respective interest to earn extra income in your free time.
Not only this, the digital marketing community is full of knowledgeable trainers and experts from whom you can learn new stuff and master new techniques to keep yourself updated in this ever-evolving field.
With the help of your trainers, you can start earning, since the masters in digital marketing will put you in a position to work on real marketing campaigns, you can commence your digital marketing business with the minimum possible budget.
Doing this will not waste your time and money. So, don’t you want to start your career while learning?
Start Your Own Business or Promote The Existing One
If you want to start your own business or want to take your existing business to digital transformation then you should consider opting for Masters in Digital Marketing.
Why? Because as I said in the 6th pointer you can start working while you are learning and when you reach the end of your degree you can begin your journey as an entrepreneur.
Here you, as a professional digital marketer with experience, have three ways of doing business.
- You can operate a full-fledged digital marketing agency or you can even become a digital marketing consultant
- Launch a new product and promote digitally
- Apply your digital marketing knowledge in promoting your existing business
As it is more practical-based learning, masters in digital marketing will make you known to develop and implement more advanced digital marketing strategies into your existing business or whichever class of business you are going to start.
These are some of the captivating reasons to pursue masters in digital marketing. Completing masters in digital marketing will start your career with many opportunities waiting for you.
If you think that it will take a long time, you can enroll in an advanced fast-track online digital marketing course.
Let us know your views about this article on 7 reasons to pursue masters in digital marketing in the comment section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.