One of the best strategies for increasing views and interaction on your Instagram posts in 2023 is to use hashtags.
But how do use hashtags on Instagram? How do you discover the ideal hashtags for your Instagram account? And how can you use Instagram hashtags for your marketing efforts?
In our comprehensive guide to Instagram hashtags, we provide the answers to these queries as well as many others.
Table of Contents
Why are hashtags used on Instagram?
A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic. For example, if you publish a cryptocurrency video on Instagram, you can use a hashtag around your content topics.
A hashtag looks something like this: #CryptoNews #MarathonBombings or #SmallBizQuote.
Hashtags are used mostly on social media sites. They rocketed to fame on Twitter. But now you can use hashtags on other social platforms, such as Instagram, and Facebook.
To increase your Instagram audience and reach you must know the best time to post on Instagram, hashtags are a crucial tool. Your post will show up on the hashtag page if you utilize it. If you include a hashtag in your Story, it can also appear in the associated hashtag Story, which also shows up on the hashtag page.
People can opt to follow hashtags as well, so even if they don’t follow you, they may still see your post if it has a hashtag.
How can you look for an appropriate hashtag for Instagram?
1. Examine the competition
Although you shouldn’t necessarily copy your rivals’ tactics exactly, looking at the hashtags they use might help you learn what’s effective for others in your sector.
You might learn some new hashtags to add to your collection and must know the best time to post on Instagram. Alternatively, if you decide you don’t want to compete for the same audience, you might look for different hashtags to use.
2. Find out which hashtags your target market is already utilizing
If a portion of your audience is utilizing a particular hashtag, then other users who share their interests are most likely doing the same. Finding these already-existing Instagram communities is a terrific approach to increasing your audience and connecting with the individuals who are most likely to be interested in your company.
Observe the hashtags being used by your best followers. You may find out more about which hashtags the users you follow are interested in using Instagram’s search feature. The search engine for Instagram will let you know whether anyone you follow also uses a particular hashtag when you use it to search.
3. Create a memorable hashtag
Perhaps you should think about coming up with your own hashtag for your company. A branded hashtag is just a tag you develop to advertise your own brand or campaign.
Following that, you may inform your audience about your hashtag by putting it in your Instagram bio and emphasizing it in your captions and Instagram Stories. If you want to spread awareness of a branded hashtag and gather user-generated content at the same time, you can think about holding a contest with it. Also, you can, later on, embed an Instagram feed on the website for maximum exposure and results.
Benefits of Including an Instagram Hashtag Feed on a Website
Using the “right” hashtags can put you in front of your target audience, even if they haven’t connected with you before.
This can translate into more engagement, more followers, and more customers for your brand or business!
But not only that. Hashtags also have many uses beyond improving your visibility. You can use them to build communities, find user-generated content (UGC), run campaigns, analyze your audience, and more. This is why having a clear and well-organized hashtag strategy is so important – without it, you can miss out on opportunities to grow your account and increase engagement.
1. Expand Your Visitors’ Stay Time
The social media platform Instagram is incredibly alive and active. Your website gains some life and a splash of color when you integrate these feeds into it.
Your website could become repetitive and dull if all it has are written texts. Instagram feeds are entirely different from websites, even if design and aesthetics are crucial to making your website stand out.
By showcasing them, you can encourage website visitors to stay on your page longer and decrease bounce rates by encouraging them to browse more of it.
2. Establish social proof with User-Generated Content
Hashtags are a fantastic tool for assisting your consumers in finding content and encouraging them to create stuff.
Think of the renowned hashtag campaign the company launched called Share-a-cola. One of the most effective and fruitful hashtag campaigns ever was this one.
Trying a new brand and putting a hashtag feed on the website always makes prospective buyers wary. Customer-generated content can aid brands in establishing strong social proof.
More so than the public substance of the brand, individuals trust other people considerably more.
3. A rise in sales and conversions
The major benefit of incorporating Instagram hashtag feeds into your website is that it can increase conversions and revenue.
When your audience is invested in your brand and you have their confidence and trust, conversions can be made. It is a good practice also use Instagram hashtags in your emails. So, you can integrate these hashtags into different types of email marketing.
Due to the website’s bright appearance and authentic, trustworthy content, the aforementioned advantages will undoubtedly encourage your clients to try your products.
Best Tools & Plugins For Integrating Instagram Hashtag Feed On Your Website
1. Taggbox Widget
Taggbox Widget is the first and the best tool on the list. The best social media and user-generated content aggregation platform, Taggbox enables its users to gather content from multiple social media networks. Include Instagram as your aggregation source, edit it to meet their needs, and then embed it on your website.
The hashtag widget can be modified by the users to improve its appearance by choosing from a range of themes, layouts, fonts, colors, etc.
Users can watch the content before it is published thanks to the platform’s enhanced moderation panel. Users can delete any undesired or inappropriate content from the widget by using the profanity filter.
The customers of this platform have access to powerful analytics tools that allow them to monitor widget performance and gain quick insights.
Anytime they encounter a technical problem or other obstacle, users can seek support from the platform’s strong back support system.
2. WD Instagram feed plugin
The WD Instagram feed plugin is a very responsive tool for adding Instagram content to your website. You can make an Instagram hashtag feed using the plugin’s free version.
For users to personalize and improve the widget’s appearance, it only provides two standard layout possibilities These tools also help in managing google reviews.
Users must upgrade to the plugin’s premium version, which costs money, in order to take advantage of extra features. Overall, the plugin is responsive and unquestionably worthwhile to use.
Calling It A Wrap!
We have reached the conclusion section of this post and you are now fully aware of the things that you need to know about Instagram hashtags and how to use them effectively in the year 2023.
Go on now, include these pointers in your upcoming hashtag campaign strategy and you will be able to gain maximum results and benefits!