Product boxes can either make or break your brand image. Since they are the first thing the customers lay their eyes on, Product Boxes must be designed and engineered proficiently. Sounds like a daunting task to you? There is nothing to get in a fluster for anymore.
Here we have jotted down some tips for you. They will surely be of great help for designing and engineering product boxes. These designs appeal to the customers and make your brand stand out.
The Appearance of Product Boxes
The product boxes’ appearance and graphics are the very first things the customers catch sight of. Therefore, always make sure that it conveys your brand message right. Below we have gathered some efficient tips that you can use for leveling up your packaging game.
Keep yourself in the Customers’ Shoes
If you want to know what your customers need, there is no better way than looking at things from their perspective. Think about the kind of audience you have and what would appear attractive and appealing to them.
For example, the graphics of donut boxes are different from cigarette boxes. The reason being Donut Boxes mostly tend to appeal to children. While the audience of cigarette boxes are usually adults that don’t find vibrant colors amusing.
Use the Right Words
The words on the packaging also hold a considerable amount of importance. Therefore, it is crucial to use the wording that informs the customers what the product is and what they should buy it. With that being said, keep the words simple and understandable.
Moreover, you must also refrain from overwhelming the packaging with too many words. Take it this way. You have got only some seconds to catch the customers’ attention. Therefore, don’t make a busy design that would make the customers look away the moment they catch sight of the package.
Be Careful with the Fonts and Colors
Your product boxes should be eye-catching but not too gaudy or lurid. Therefore, you must pick the fonts and colors with consideration. Customers never appreciate packaging that contrasts or fights with the products; therefore, make certain the colors enhance and compliment the product.
Moreover, it is also vital for the fonts and colors to match your brand’s logo. Hence, go for something that is distinctive but still looks like a part of your brand identity. You can also consider graphics that can go well with several products in the long run. This way, you can give a miss to the hassle of coming up with new graphics for each product line.
You can lose a lot of customers if the outside of the packaging is not similar to the product inside. It is good to use visually appealing graphics. However, you must never use graphics that won’t match the quality of the product. If the product box doesn’t match the product, the customers will be disappointed with the product quality. This way, the probability of them not buying your product will also be greatly increased.
Choose a Design that Looks Good Everywhere
If you run an online business, your packaging is needed to look good everywhere including the shelves and the photographs. Since the packaging might feature in a newspaper or magazine advertisement, it should be pleasantly aesthetic.
Furthermore, some brands also tend to utilize different elements of their design on promotional apparel and signage. For this reason, the packaging also needs to look appropriate for apparel designs. Make sure you keep multiple uses of the packaging in mind while designing it.
The Engineering of the Product Boxes
No matter how much effort you put into the product box’s design, it will all go to waste if it doesn’t get its job done. Following these tips to ensure the packaging works efficiently.
Make the Packaging Fit Right
Since the primary function of packaging is to protect the product, it should fit the product right. It is significant for the packaging to be practical in regards to size, shape, materials, and functionality. You must also make sure that the packaging is durable, handy, and easy to open and close.
Moreover, it is also recommended to add handles to the package if the product is heavy. This way, the customers can carry and handle the product conveniently. All in all, the packaging should reflect the quality of your high-end products.
In addition to that, make certain the size of the packaging is also accurate. It is crucial for the packaging to not either be too big or too small for the product. Or else, the product can get damaged during the shipment process.
Make the Package Environment-Friendly
Many customers don’t appreciate buying products that tend to add to environmental degradation. We suggest you stave off extra layers of boxes, bags, and plastic and keep it as minimal as possible.
Moreover, you may also consider designing a package that is produced with eco-friendly material. All the product boxes manufactured at OBT packaging are recyclable; hence, they don’t cause any excessive waste, unlike other packaging’s.
Make the Package Thick Enough
Apart from the shape and size of the product box, their thickness is also significant. Make sure to use paper that is thick and strong enough to protect the product from external harm.
Moreover, the package should be thick enough to not lose its shape even if not handled properly. You can consider the example of mailer boxes here. Mailer Boxes are made of corrugated boxes as their primary function is to transport products with optimum safety. Even though the material of mailer boxes is different from cardboard boxes, they still get their job done right.
Arrange the Products Neatly
If you go the extra mile to ensure the quality of your product and product boxes, you should also put considerable effort into arranging the products neatly. Your product boxes will be tossed around several times during shipping. Therefore, you must ensure that the products stay in place during the whole shipment process.
Make it Stock-able
While designing the product boxes, you must also consider the fact that they should be stock-able. Since product boxes are usually stocked in the warehouse before being sent to the customers, they should never be designed that is hard to handle.