A home stager, known professionally as a property stylist, prepares a home or a property for viewing by a potential buyer. A seller requires the services of a property stylist as a marketing strategy to make the property attractive to a prospective buyer. It also raises the property value.
Let’s look into the role of a home stager: What to expect during the staging process to ensure investing in one will benefit your business. The real estate industry also refers to home staging as house staging, property staging, interior staging, and real estate staging.
The Role of a Home Stager
A home stager preps a home for sale by furnishing and decorating it tastefully to make it attractive for walkthroughs and listing photos. Staging leverages interior design strategies to highlight the compelling features of the home to improve its viability in the property market.
A property owner can hire a home stager to redesign and organise an already occupied home or to furnish a new one. Home staging aims at creating the best first impression for a viewer or buyer. The professional declutters rooms or transforms them using appropriate furniture.
The home staging process helps prospective buyers envision different ways of utilising living space. The buyers can adopt the home stager’s ideas or use them as a guide when imagining their furniture in that home. It depersonalises the home to make it neutral so that future owners can visualise how they would bring their decorating styles and tastes into that space.
Home Staging vs. Interior Design vs. Interior Decorating
Whereas a home stager remodels a living space to make it neutral yet attractive, an interior designer personalises a living space to suit the lifestyle and taste of a homeowner. An interior decorator enhances a home’s aesthetics for its occupants.
Interior design and decorating improve the home’s appeal to the existing occupants, while staging is a marketing tool to make the property appealing to buyers and sell.
The similarity in the three techniques is that they use or repurpose the existing accessories and furniture owned by the homeowner to transform the home. Interior decorating and interior design involve customising a home after its sale.
What to Expect During a Home Staging Session
Home stagers work with owners of other real estate properties, not just homeowners. They also recommend landscaping improvements.
Their task begins with a consultative session with the seller. They then visit the property, get a feel, and give recommendations. The stager also points out the areas that need renovation or repair.
The assistance given by the professional depends on the budget and the level of buyers the seller wishes to catch. Ignoring it as a preserve for high-end sellers would be a mistake.
Using the sellers’ furniture and accessories keeps the costs down. The fees depend on the size of the house, and costs escalate if the staging includes the backyard.
After consulting with an expert, an owner can also turn home staging into a DIY task. It could require something as simple as giving the home a good scrubbing, cleaning the carpets, getting a paint job, and hiring some artwork to spruce up the home.
A home stager will provide staff to clean the house and perform other manual tasks such as improving the yard, painting and decluttering. If the owner possesses a lot of stuff, there should be alternative storage space to hold it during the walkthrough or photo session.
The stager might own furniture and accessories for use in the business or hire it from a rental outfit.
Give Your Home the Wow Factor
A property seller makes a few dollars from the sale for every dollar spent on home staging. That describes the benefit of hiring a property stylist to make your home look unforgettable and become the top option for prospective buyers.