WordPress push notifications are familiar to anyone who has a smartphone. They are the short messages that your installed apps send to you every day and that appear on the screens of your mobile phones and desktop computers.
As per a recent study, it has been estimated that a smartphone user receives around 46 push notifications per day on average. When we subtract the eight hours of sleep, this number implies that the average user receives a message every 20 minutes.
Push notifications are one of the most important aspects of mobile apps for improving user engagement. Plus, this successful marketing strategy does only provide users with useful information but also improves business performance metrics.
This post will discuss the multiple benefits of WordPress push notifications for businesses.
So, let’s get started.
What Types Of Push Notifications do Users Get?
If you believe that push notifications are only used for sales and mobile marketing, you are wrong in that assumption. Of course, some are advertising or promotional, but others provide useful personalized messages.
The main types of push notifications that your smartphone apps send are as follows:
1. Alerts: These push notifications alert your audience to any event or status change in the app.
2. Promotions: Push notification campaigns delivered to users’ mobile devices can inform them about exclusive offers and promotions.
3. Notifications for catch-up: These are common in health and fitness apps. They tell you how many steps you have taken or how many calories you have burned.
4. Updates: An app update is frequently accompanied by a push notification.
What Are The Benefits Of WordPress Push Notifications For Businesses?
If you incorporate WordPress push notifications into your marketing strategy, you might expect several benefits.
Improved User Retention
You have probably heard that one out of every four downloaded mobile apps is only used once before being abandoned. The issue of low user retention is frequently not due to the app’s quality or performance, but rather to the fact that the user simply forgot about it or was not engaged enough in the first place. It is no surprise, given that the average smartphone user has around 35 mobile apps on their device.
This is where Woocommerce Push Notifications can be useful.
Push notifications boost customer engagement and retention by reminding users of the downloaded app and encouraging them to use it again. Such reminders may differ in content, frequency, and call-to-action depending on the nature of the app. It can be a reminder to complete a workout and log the results in a fitness app or it can be a preview of an interesting story in a news app.
Whatever the push notification tells the user, the end goal is the same: to get them to open the app. When well-written and well-timed, it has a good chance of increasing retention rates.
Enhanced User Experience
A smart push notification strategy can help you improve your app’s user experience. Push notifications can be an announcement of an offer or a discount, a news piece, or a reminder about a regular lesson, depending on the nature of your business and the industry you work in.
The most important thing is to create useful content that users will enjoy. In this case, they will associate your brand and the WordPress push notifications you send with a positive experience.
Maintaining Brand Recognition
Woocommerce push notifications can be customized with the company’s name and logo. As a result, whenever the user receives such a notification, they will instantly recognize the brand and associate it with their previous experience with your product.
Of course, the push notification’s content is important as well. When a user gets friendly, useful messages on their mobile device with a specific added value, such as promotions or reminders, they develop a positive brand image that promotes user engagement and strengthens a loyal customer base.
Saves Your Time
Push notifications also help you save time. Assume you need to send a group email to your employees. But you do not have time to make it or assign it to someone else.
All group messages are sent at predetermined intervals using an app; you never need to touch anything unless you want to change the frequency.
Plus, the frequency can be easily updated, saving you time from doing unnecessary tasks.
Increased Conversion Rate
Woocommerce push notifications can result in a new sale. Your customer may consider doing business with you if you send a reminder about a recurring purchase or an abandoned cart, or if you inform them about a special offer. Time-bound notifications can create a sense of urgency and increase the chances of a sale.
Of course, you must carefully craft such messages, paying close attention to identifying your target audiences and personalizing your mobile push notifications. When users receive messages that appear to be tailored specifically to them, the chances of conversion increase.
Use Geotargeting To Reach The Right Audience
Push notifications can undoubtedly encourage users to return to your website or app, but this does not mean that they will necessarily become paying clients. So, it is essential to target the right audience.
To access a user’s location, you can ask for their consent. With location-based push notifications, you will be able to tailor the user experience if the users agree. Based on their time zone, you can send pertinent push notifications to users in a particular area. In addition to it, you can focus on them based on the nation, state, or city.
Final Takeaway
You now understand that using WordPress push notifications to increase user engagement and grow your business is a great idea. What are you waiting for then? Just start using WonderPush to create and send push notifications.