Intro:
Freelancing platforms help match high-quality opportunities with high-quality freelancers, and the process begins with an excellent freelance job post.
The platforms have established matching algorithms that pair clients with independent contractors based on keywords. Therefore, ensure that it highlights key points to get an excellent response to the post.
For example, you might need a copywriter, and the freelance copywriter pool is up to 4,500 professionals.
In 2022, copywriting is a category that has several subcategories, such as:
- Marketing
- Social media
- Technical
- Public relations
- SEO
Therefore, successful job posts pinpoint the type of candidate the organization hopes to find.
Hiring the right professional from the start ensures that the project will stay on budget and according to established timelines.
The following information outlines how to get a good response from your freelance job post.
Review Other Posts
Before writing the job post, review what others have posted for similar work categories on freelancing platforms. Researching is an excellent way to see what others in the market have posted.
For example, if you need to find a software developer, here’s what project posts look like on Upwork.
Then, your research should help you define your project better. It also enables you to gauge the market. Sometimes it’s necessary to pay above market price. Other times you may find talent at market rates.
In some cases, pay will determine the freelancer quality that will apply. Therefore, you can manage your expectations.
List the Bullet Points
Next, ensure that you list the bullet points in your post. Freelancers experience seasonality. They might apply for several projects even though they don’t fit the requirements 100% since they need to create some financial runway.
To find the most qualified independent contractors, emphasize the bullet points, including timeline and expectations.
If you need an independent contractor to fulfill specific requirements before applying, advise them. The information will cut down the field and make it easier for your team to schedule appointments with the most capable entrepreneurs.
Pre-Qualifications
Freelancers help fill staff skills gaps. Therefore, little time for training or learning curves exists. Sometimes, clients need freelancers to screen themselves.
For example, your company might need freelancers to confirm their freelance status through tax returns. Other organizations need independent contractors to provide their own liability insurance, even bartenders
Selfgood offers details about self-employed insurance for bartenders and other freelancers.
Qualifications
Then, list the qualifications freelancers must possess since little time for training or onboarding exists.
Moreover, most companies seek to find seasoned independent contractors with proven track records of self-motivation, high-quality deliverables, and transparent communication.
Some clients still hold college degrees in high regard. Others will accept comparable experiences.
To receive an excellent response to your post, list the needed qualifications.
Timeline
Responsible freelancers fill up their calendars with work and take on projects they complete on time.
High-quality independent contractors will apply for projects that can fit into their calendars. They must understand that the project takes three months to complete or that the due date is one week after hiring.
Thus, provide a timeline for the project.
Pay
Many freelancers will use the pay to apply for or reject project offers.
Some companies keep it a secret. However, they risk finding a freelancer they love but will reject the offer if the pay is too low.
Instead, offer the information upfront, especially if it’s competitive.
Expectations
Lastly, list your expectations in the post. Add anything else you didn’t outline, but the freelancer needs to know.
For example, some companies seek to hire independent contractors who can meld into the organization’s culture.
Post It on the Appropriate Platforms
Entering 2023, it’s possible to find qualified independent contractors on freelancing, social media, and job platforms.
Therefore, post it on the appropriate job boards. Some to consider are:
- Upwork
- Toptal
- 99designs
- SimplyHired
Consider obtaining a referral from professionals who have hired independent contractors. You can also post the same post on more than one platform and gauge the quality of responses.
Work with Recruiting Professionals
Hiring freelancers takes practice. Human resources can pitch in and help department heads recruit the best candidates.
Otherwise, consider working with recruiting professionals who can provide efficient pointers.
Conclusion
Companies that hire freelancers regularly will learn how to improve their job posts. Organizations that only hire them occasionally benefit from learning how to put together the best post quickly. A great post finds the best candidates by clarifying who should apply. Then, the optimal placement does the rest.