If you own a Magento 2 website, it could be challenging to overlook the importance of advanced reporting tools. These specific tools tend to offer essential insights into business analytics and aids in generating reports that you can employ to enhance your sales.
This definitive blog post will focus on why you should invest in a robust Magento 2 Advanced Reporting and Analysis add-on as an eCommerce store owner.
Reading this guide from the start to the end will help you get a clear idea about all the benefits you would reap from this. So, let’s get started with our today’s discussion without wasting any more time:
Table of Contents
Key Reasons Why You Need Advanced Reporting As A Magento 2 Admin
Although you can run an eCommerce site without advanced reporting, if you want to achieve success, then advanced reporting is something that you must need. Magento 2 Advanced Reporting and Analytics is essential for running a successful eCommerce site.
When installed, this extension shows you a report on your sales, orders, and earnings from every sold item, abandoned carts, most popular products, less popular ones, etc. So, with its help, you can accordingly customize your output.
It will help you to get a clear overview of the products, which necessitates a little boost. There are even chances that a few of your products are not performing well, leading to fewer sales.
Advanced reports will help you to identify those products, and ultimately you can decide on their discontinuation. Thus, the reporting tools will effectively guide you in your eCommerce journey and assist you in making solid decisions in favor of your business.
If you have been utilizing Magento 2 without an advanced reporting tool, you already know that this platform comes with some reports. However, the main problem with these reports is that they are not as meticulous as required.
Also, you will find that their insights are not always actionable. For example, you can get a general sales overview with its help. But you will need to get a clear idea about the dynamics of those sales or get detailed insights like sales per location, by product, or by the hour.
To address this problem, the expert developers at ZealousWeb have built an outstanding Magento 2 Advanced Reporting and Analytics extension or tool. Using this, you can fill that gap as it offers missing insights.
As an eCommerce store owner, you can employ this tool for exhibiting and viewing complex reports on different sales parameters. It even helps you generate essential insights into how your business is performing and where there are any chances for improvement.
As these reports are the main features of these tools and so, while choosing one for your store, make sure to pay attention to the number and quality of reports along with the exact usability of insights you will be getting.
Thankfully, ZealousWeb’s Magento 2 Advanced Reporting and Analytics extension comes with the availability of 25+ ready-to-use reports. It can be a go-to option for your unique requirements.
Before you make any final decision, check out all the vital advanced reporting features that should be present in an ideal tool. Let’s find out in the forthcoming section:
Essential Features Of Advanced Reporting
● Number Of Reports
Before settling on a particular Magento 2 Advanced Reporting and Analytics add-on, you should always check how many ready-made reports you are expected to get. The number should be aligned with your business model and specific requirements.
However, it would help if you kept in mind that not all businesses require that many reports. In some instances, many reports may prove useless for particular stores. Due to this reason, you should always go for an extension that offers you more or less the same number of reports you require.
Data filters are a vital part of any analytics tool, and advanced reports are no exception. Based on the nature and scope of your eCommerce store, specific data is crucial, whereas other types of data are insignificant.
With the help of the filtering feature, you can create custom filters and utilize the preset ones by selecting the data range you require. It helps make the overall process much more efficient, saving a considerable amount of your time.
● Customization Options
Advanced reports tool generates several insights and reports, which can be impractical if these are not per your requirements. So, you must choose one fully tailored to streamline the analytics procedure and offer better insights that correspond with your business’s requirements.
ZealousWeb’s Magento 2 Advanced Reporting and Analytics extension comes with this feature, so you do not have to worry about anything.
● User-Friendly Dashboard
It is essential to have quick access to all critical functions of any tool. Merchants should have all crucial indicators at hand. And it is made possible with the help of an advanced reporting tool as it allows the simple addition of widgets comprising important metrics right there on the dashboard of your eCommerce store.
The capability to have a tailored dashboard makes it simpler for you to follow your analytics. It lets you have all the necessary data in a transparent view every time.
Types Of Reports
You may already know that the advanced reports tool offers many reports. However, starting to utilize these reports, you will observe that some reports are more actionable and essential than others.
Below, we have enlisted some of the most crucial report types for eCommerce:
- Top selling products
- Abandoned cart overview
- Sales by attribute
- Sales by category
- Product performance
- Sales by tax rates
- Sales by payment
- New vs. Returning Customers
- Sales by customer/customer group
- Sales overview reports
- Sales by coupon code
- Sales by location
- Sales by hour/day/week/month
ZealousWeb’s Magento 2 Advanced Reporting and Analytics extension comes with the option to generate custom reports that effectively suit your business requirements.
Why Choose ZealousWeb’s Magento 2 Advanced Reporting Extension?
Magento 2 Advanced Reporting and Analytics add-on launched by ZealousWeb can be one of the best options to choose if you wish to simplify your eCommerce journey. It is a user-friendly and flexible analytics suite that you can use to improve the default Magento reports.
As mentioned above, you are expected to get 25+ new reports to the native Magento 2 functionality by choosing this extension. With its help, you can swiftly check the data related to products, customers, and sales.
Every section of this extension comes with related reports that you can employ to take your store’s analytics to the next level. You also get three unique dashboards: customer, sales, and product.
The best part about this add-on is that you can generate Magento 2 Custom Reports per your requirements. You can even effortlessly schedule email notifications for any built-in or custom reports with its help.
Thus, by employing their extension, you can see which products in your store are bringing more conversion. All in all, it will help in making your eCommerce business journey easy and smooth.
In A Nutshell
Now that you have reached the end of this guide, you have a good understanding of why you require installing the Magento 2 Advanced Reporting and Analytics extension to your store.
ZealousWeb is an aggresive company that works on many other aspects of Information and Technology while creating many WordPress Plugins, Magento Extensions and much more other. From Website Development to enhancing it with Plugins, Extensions, Add-ons, after development services as Digital Marketing, ZealousWeb has it all covered. As you have several reasons to say yes to this fantastic tool, why not consider choosing the ideal one from a reputed company like ZealousWeb? For further details, contact them today.