You want to boost your business and drive sales? If so, you should consider investing in animated explainer videos. Explainer videos are short video clips used as a marketing tool to help businesses introduce their products or services to potential customers. These videos are great because they are an affordable alternative to traditional advertising and extremely effective in increasing sales.
In this blog post, we’ll explore the many benefits of using animated explainer videos and the top reasons why they are so effective in 2022.
They Help Establish Brand Awareness and Recognition
Explainer videos can help your brand stand out and get noticed. When you use animated videos for marketing your products, you have the opportunity to explain what your brand does and why it’s different from the competition. Animated videos are a great way to create awareness for your brand and get your name out there. Explainer videos are more memorable than images or text, so viewers will be more likely to remember your brand. This awareness can result in more brand loyalty, leading to more sales. So, even though animated explainer videos don’t directly sell your products, they can help you increase sales over time by increasing brand recognition.
They’re an Affordable Marketing Tool for Small Businesses
Animated explainer videos can be an affordable marketing tool for small businesses, especially compared to other forms of advertising. With a one-time investment, you can create an explainer video that can be used to promote your business for years to come. On the other hand, other forms of marketing, like print advertisements, require you to pay for each ad. This upfront investment for long-term benefits makes video marketing affordable for small businesses.
They Help Increase Website Traffic and Sales
Animated explainer videos can also help boost website traffic, sales, and lead generation, three major objectives of any marketing campaign. Explainer videos increase website traffic because they’re easy to share on social media. When you share your explainer video on Facebook, Twitter, or other social platforms, your video will appear in thousands of feeds and be seen by thousands of people. Having many visitors on your site can lead to increased sales, as these visitors may buy products or sign up for a mailing list. Explainer videos can also help boost sales by increasing the average amount spent on each order. Most customers are visual learners who prefer watching videos to reading long blog posts. Showing your viewers animated videos can help them understand your products more easily and quickly. This can help them make informed buying decisions, increasing your sales.
Increased Marketing ROI
Animated explainer videos can help increase your marketing ROI, or return on investment, by driving more sales. This can be especially beneficial to e-commerce businesses, which rely on sales for revenue. Animated explainer videos can help boost sales by increasing the number of visitors on your site, converting these visitors into customers, and increasing each customer’s spending. Animated explainer videos can help increase the number of visitors to your site by driving people to your site through social media shares. They can also help improve the conversion rate by helping customers make quick and informed buying decisions. By increasing the average amount spent on each order, you can increase your marketing ROI by driving more overall sales.
Explainer videos are extremely effective at generating leads. They’re one of the most effective lead generation tools out there. Animated explainer videos are often shared on social media, which allows you to generate leads. When you post your video on Facebook or Twitter, you can include call-to-action buttons that prompt viewers to sign up. By adding a lead generation tool to your video, you can prompt thousands of people to sign up for your mailing list. And once you have their emails, you can use autoresponder emails to engage with your leads and turn them into customers.
Animated explainer videos introduce your products or services to potential customers. They effectively increase website traffic, boost sales, and generate leads. Interestingly, they’re incredibly easy to create. Investing in animated explainer videos is great.