Influencer marketing is when a company collaborates with people who already have a large social following to promote a product or service. Influencers are people who have established credibility and authority in a given industry, which gives you a great opportunity if you’re promoting a product that their audience is interested in.
Influencer marketing is extremely effective for several reasons:
Gain the Customer Trust. People trust the opinions of someone they know over the communication of brands. Consumer recommendations are still the most trusted type of advertising. Influencers have the ability to impact people’s buying decisions because they are trusted by their audience.
Personalized Posts. Sponsored posts appear more authentic since influencers have already built a relationship with their audience and their content is highly personalized.
Social Engagement. Influencer content typically produces better interaction than other forms of marketing, which can assist firms in increasing their organic reach.
Targeting Audience. Influencer marketing helps you to target a certain demographic, resulting in higher-quality leads and a higher return on investment.
Creating an Influencer Marketing Strategy:
It takes time to develop and implement a successful marketing plan. It’s essential to stick to strict research, planning, and relationship-building process with the relevant influencers. When creating your influencer marketing plan, keep the following five points in mind:
Define your objectives.
Make sure you understand why you’re engaging in influencer marketing. This will influence whom you work with as well as how you judge the success of your efforts. Increasing website traffic, gaining more social media followers, or increasing product sales by a certain percentage are all popular objectives. Check out Web Design Company in UAE to gain website traffic to learn about using the influencers properly for your business.
Define your target audience.
If you don’t know whom you want to influence, finding the correct influencers will be difficult. That’s where buyer personas come into play. Make sure the influencer’s audience is similar to your ideal customer before teaming with them.
Choose the social influencers.
It’s time to find influencers once you’ve settled on your goals and established your target audience. Consider the channel on which influencers are active while making your selection. Look for Instagram or Pinterest influencers if you’re a beauty brand wanting to boost the image of your items. Event Management companies in Dubai will have an influencer portfolio with a detailed description and costing.
Simple measures like following influencers on social media, enjoying and sharing their material, and connecting with them on social media will help you start creating relationships. Then you can figure out how to best collaborate to market your products while also providing value to their audience. This is a time-consuming process, but it is likely to produce the best outcomes in the end.
Check what’s working and what isn’t in any marketing campaign. You wish to keep an eye on the following KPIs, depending on your KPI’s:
- Check how many times was your promotional content displayed
- You can measure Engagement with Likes, shares, and comments are examples of how people interact with content.
- Check the conversions on how your call to action is received.
- Received new website visits and social media followers.
- Measure sale generation during and after the campaign.
Do you want to take your company’s influencer marketing to the next level? Welkin, a leading Social Media Marketing Agency in Dubai, will assist you in making it a reality. Contact Welkin for free quotes and suggestions on the marketing plan which works for you.