We live in a globalized world. Every day there are hundreds and thousands of new entrepreneurs who offer their goods on the market. But while consumers do think it’s easy to sell a product, it’s not. Standing out from the competition is sometimes very difficult. In this article, we will analyze how to conquer your niche in social networks, how to find your customers, and increase brand awareness. By far the most effective promotion method is social networks, especially Instagram, where customers can see your product, communicate with you, and order products in just a couple of clicks. So that people can find you, you ought to use a combination of methods – paid promotion, advertising from bloggers, and hashtags.
Let’s start with the easiest and free method. Post tags really work even in 2022. Picking them up is easy. With the help of an Instagram tag generator developed by Inflact, you can quickly generate relevant tags and increase the reach of your post. The main thing is not to use too high-frequency ones, which contain over a million publications. Your post will stay at the top of the feed for just a few seconds and is unlikely to be noticed. To get a ready-made set of tags, go to the hashtags generator site and enter a keyword. And then just tick the ones that suit you best. Ready! Copy the set of 30 elements and add them below the post or in the comments.
Once you have your first clients, try building a local community around your brand. Involve people in discussions, suggest topics that interest them. The easiest way to get more comments is to ask your audience for advice. For example, if you produce children’s products, ask moms what kids like best and what needs to be improved. If you sell cakes and pastries, find out what new flavor customers want to try.
Try to get as many honest appraisals as possible. It is very easy to do this if you provide a discount on the next purchase for a review on a social network. People will be happy to review your product in their stories or in publications. Be certain to like these posts that mention your brand, share them on your stories, and mention your customers by name. People are very pleased.
Never ignore the unfavorable comments. Many entrepreneurs simply delete negative reviews and do not respond to complaints in any way. This is a big mistake! People see that the brand simply does not care about them. Answer the haters and always communicate in a polite manner until the misunderstanding is resolved. Admit mistakes if it’s really your fault. Be honest with your customers. For example, honestly admit if you are overloaded in the holiday season and people may receive their orders with a little delay. As a rule, customers are sympathetic if they are warned in advance.
And there is the most important promotion trend this year is human relations. Remember that behind every check there is a real person with his or her own problems and feelings. By selling goods to him or her, you must not only earn money but solve his issue. Thus, you will form a loyal attitude towards your brand and get the most faithful clients ever.