Whether you’re a hobbyist looking to capture memories that last or a professional looking to share your best work, you can use video to supplement your content and drive engagement with your audience. But that’s where the similarities end.
While still, images may be able to bring your audience back time and time again, videos are the future — and they’re here to stay. Here are a few tips for making screen recording more enjoyable.
Build a solid foundation
If you’re going to record a video, you’ll want it to last. That means you need a good foundation to stand on. For your screen recorder production to be successful, you need to have a strong screen production foundation. If you don’t, your video may fall short of expectations. Being consistent in your approach and your video production methods will help your videos stand out.
Plan your shoot
While it may seem like a given that you should be shooting video from the get-go, it’s actually one of the most challenging aspects of the production process. Shifting your attention from the creative process to the logistical side of things can be difficult, but it’s something that every product manager will understand firsthand. In order to ensure your team stays on track and your end goal is met, you need to plan ahead.
Be specific with your goals
While it’s important to keep your production values standard, there’s no need to sacrifice your goals. Some of your products may only require a quick video to help your audience understand the value of your offering, while others may require a more in-depth explanation. In any case, you need to be specific about the goal of your video.
Make it simple
If you’re a beginner in the online screen recorder production field, you may be tempted to pack a lot into your videos. While it’s important to share what your product or service does, it’s equally important to keep things as simple as possible.
Keep things fresh
Staying fresh in your approach and your screen production is essential for your videos to retain their value to your audience. Every time you take a video, you should be looking to use the new skills you’ve learned.
The key here is to be specific with your goals. Whether you want to be fresh with your approach or stay relatively consistent, you need to be specific about where your focus lies.
Tease your audience
You may have seen these handy dandy devices on TV or in the cinema that allow the audience members to “tweet” their comments to the cast and crew. You may even have one yourself, but chances are you haven’t used it. Teasing your audience is a crucial part of every video production.
You can use subtle techniques, like a sudden change in the lighting, the sound level, or the camera screen angle, to suggest what your video is about. You can also throw in a few unexpected images or sound bites to keep your audience’s interest.
Bottom line
Screen video is an important part of any product’s marketing strategy. Whether it’s a short video to help your customers understand the value of your product, a 30- or 60-second TV ad, or an in-depth cinematic video, digital video is here to stay.
Whether you choose to record your videos on a Smartphone, computer, or a high-end camera, there are a few things you need to keep in mind to make the best use of them. Start recording your screen today with a screen recorder Windows 10.