Email marketing has the potential of being a digital marketing strategy that brings you the biggest return on investment (ROI), but a lot of companies are underutilizing it. It takes a lot of time to build and manage the audience and create quality content that will resonate with the said audience. And on the surface, this might seem like plenty of resources are going down the drain.
But, if you know a few tricks and best practices about email list management – email marketing can become a piece of cake and your highest earner.
So, let’s see how you can properly manage your email list and get your ROI.
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Use an Email Checker
Use an email checker to validate emails in your list as they come or as a cleanup tool. This software can help you clean up all the duplicates, invalid addresses, emails with typos, etc.
You can also identify soft and hard bounces and remove them from the list so you can keep your sender reputation high and your emails out of the spam folder.
Let Your Subscribers Choose
Let your subscribers choose what types of emails they want to receive from you and how frequently they want to see you in their inbox. This will help you segment your lists and customize content to the audience’s needs. In return, your subscribers will stay engaged and subscribed.
By giving subscribers an option to unsubscribe from some of your emails you’re showing them that you value your relationship and their time.
Use Re-Engagement Campaigns to Your Advantage
If you notice that your open and click-through rates are going lower, you can send a re-engagement campaign to people who haven’t interacted with your emails in a while. These are those “Are you still there” types of emails and they can reignite the relationship between your brand and your audience.
Some contacts won’t react to this campaign, and that’s okay. You should go ahead and erase them from your list.
This practice will help you create a more engaged audience and help you hit those sales quotas through email marketing in the long run.
Unsubscribing Needs to be Simple
There’s nothing more infuriating than getting an email and not being able to unsubscribe in a couple of clicks. Always include an unsubscribe link in your emails. Let the audience opt-out whenever they want in a simple way. Otherwise, you’re under risk of getting reported for spam reports that can troumble your sender reputation.
Give a Warm Welcome to Your New Subscribers
The first email you send is probably the first direct contact you’ll have with your audience members – and first impressions matter. Give your new contacts a coupon or a freebie to show them you’re thankful for their subscription.
You can also set the expectations right away and explain to your readers how frequently they can expect your emails, on which days, and what type of content they can see. This is also a great place to let them choose the email frequency.
Final Thoughts
We won’t lie, getting a hang of email list management will take some time. But, with the right tools and the best practices under your belt – you’ll become an email list management pro in no time.