Customer testimonials and reviews are valuable tools for generating new leads and attracting more new players to a particular casino site. Players themselves inform potential customers about how well the gaming products and services of a particular gambling site are meeting the promises that marketers are working so hard to achieve. New players can blindly trust public reviews in open sources and decide whether to start playing in a particular online casino.
There is one essential aspect to take into account. Not all messages are created by real customers. Some users leave fake reviews to promote or defame the brand. And sometimes entire companies post fake reviews of their competitors to win a couple of points in their favor. Of course, there are plenty of genuine comments and feedback, like a Zodiac Casino reviewed here. That is why it is crucial to understand the most prominent criteria of genuine and fake comments.
How to Determine a Fake Review
According to HubSpot, around 82% of consumers have experienced fake reviews. This becomes a real problem for brands because they rely on reviews from third-party sites to acquire new customers. For example, using the Google Reviews service, anyone can write a fake review, which will immediately become public. And since this is an external resource, companies cannot simply delete it. They will have to go through a special screening process to appeal the fake review. Here are the signs you can use to spot a fake comment.
1. Lots of personal details
Fake reviews can be difficult to spot, especially when an author is putting effort to make sure that others cannot realize that it is fake. But the truth is not easy to hide. The user must confirm one’s experience of interacting with the company, that is, indicate the details: how and when they have played in a particular casino and why this experience has been negative.
Fake reviews often mention details that have nothing to do with the customer’s complaint. For example, one study found that fake reviews typically contain more information about players rather than about their gambling experience. Since the pseudo-client has no real experience with the brand to write about, the details in the review will focus more on their personal stories.
2. Simple wording
The truth is much easier to tell and write than to deceive. To lie convincingly, an author needs to use more cognitive abilities. The trickster’s brain works harder to create fictional details. And this is much more difficult than just recalling recent experiences. This extra work usually results in a very simple language. Research shows that when reviewers try to cheat, they are more likely to use short, simple words. The point is, they focus on creating a believable story, not on expanding vocabulary.
3. Numerous exclamation is
A study by the Massachusetts Institute of Technology found that fake reviews often contain more exclamation marks than genuine messages. Fraudulent reviewers find that repeated use of exclamation marks helps to emphasize negative emotions. The negative from real reviews will focus on events and brand engagement, while the negative from fake reviews will focus on the user’s emotions and feelings at that point in time.