You may have noticed that the same game is sometimes available in many different casinos, while other titles can be found on just a few sites but not on others. How do the casino operators decide which games they want to add to their sites?
They Work with Certain Developers
The starting point is in deciding which game developers they want to work with. There are dozens of companies that create games such as slots, blackjack and roulette. Some are relatively new to the scene while others are long-established and have extensive portfolios of popular games to offer.
The choice becomes easier once the operator decides which online casino software to use for their platform, with some working with a selection of over 70 providers. These developers include Blueprint, Lightning Box, Habanero and GameArt, which are all leading brands. The software’s integration team then searches for fresh new content to add over time.
Well-respected providers help to increase the appeal of any casino, as players will instantly recognise some of the titles and feel confident about being able to play them safely. Yet, the operator may also decide to add some upcoming developers too, as a way of standing out from the crowd and getting ahead of the competition.
They Look for a Good Range of Themes and Features
Online casinos look to catch the eye of potential players by including a broad selection of themed games. When it comes to slots, they need to cover all of this genre’s classic imagery, from ancient Egypt to the famous Irish luck and juicy fruits. As the market continues to diversify, the number of different themes that they have to cover becomes bigger.
In terms of traditional table games, any casino looking to make an impact needs to look at adding roulette, blackjack, baccarat and the other games that we all expect to see offered in a casino. The introduction of live dealer games has added a new aspect to online playing, as people now increasingly look for a live casino tab on these sites.
As for the features, they need to cover all of the basics while looking out for new trends. Slot mechanisms like progressive jackpots, the Megaways engine and bonus rounds help to attract players who want more than just basic gameplay. In table games, side bets are included in some titles, giving the chance for bigger wins but with lower odds.
Games That Are Already Popular
Despite the presence of thousands of casino games from dozens of providers, there are some titles that stand out as being more popular than others. The likes of Bonanza Megaways by Big Time Gaming and Fishin’ Frenzy Jackpot King by Blueprint Gaming are examples of slots that have gained a lot of popularity by mixing interesting features with an appealing theme.
As the online casino market diversifies, we can expect to see more casinos and more new games. However, by sticking to the principles we’ve looked at here, these sites should continue to prosper and prove attractive to players.