Playing a favorite casino game on your phone only to be met with a clunky, hard-to-navigate website can really be frustrating. Of course, no one wants to keep pinching or zooming to spin the reels on their favorite slot just because they switched to a smaller gambling device. This is where responsive design comes in, and it can really help online casinos advance.
Therefore, seeing platforms like Jackpot City TZ take advantage of it to stay ahead shouldn’t be surprising. Especially now that many players usually gamble on the go, responsiveness is not just a luxury – it’s a must-have. But how exactly can it help online casinos? Well, continue reading.
Table of Contents
More people are turning to mobile devices
There is a very high chance that you could be accessing this content with either your smartphone or tablet. Looking at the statistics, studies show that mobile devices account for over 60% of the world’s internet traffic.
And in most countries, about 80% of online gambling happens on these devices. As an operator like Jackpot City TZ seeking to widen your reach, you don’t want to miss out on this audience just because of a non-mobile-friendly platform.
Imagine a potential player landing on an outdated, non-responsive site. They try to click a button, but it’s too small. The text is too tiny to read, and the games take ages to load. You definitely expect the player to leave the platform and possibly never return. A study by JDM Digital that goes along these lines suggests that 61% of users who encounter these experiences can abandon such websites immediately.
And, of course, this is good news for competitors offering smooth, mobile-optimized experiences. Don’t forget that this industry has become super competitive, and acquiring and retaining players has never been as challenging. In fact, some experts suggest that you may need at least five times more to add new players than retain existing ones.
Plus, Market Data Forecast expects the industry to grow by a CAGR of 6.47% within the next few years, signaling more competition. No wonder approaches like responsive designs are usually welcome. Platforms like Jackpot City TZ are using them to increase their appeal. Given that, according to studies, 72% of users favor mobile-friendly websites, responsiveness can really help improve your competitive edge.
Improving player satisfaction
We have already highlighted how irresponsive designs can frustrate and injure the player experience. The consequences of such experiences can be very devastating. According to PwC, just one of such encounters can lead to 32% of customers turning away. And do you know what? We are less likely to keep quiet about negative experiences and could tell at least 16 people about them.
It gets even worse if the experiences are multiple because you may lose up to 73% of consumers. This only hurts your reputation, which you don’t want to happen, given the industry’s competitive nature.
Players expect buttons to be easily clickable, navigation to be intuitive and games to load quickly without glitches. By providing such encounters, platforms like Jackpot City TZ can improve the likelihood of many players sticking around, which may lead to more revenues.
Let’s even put it into more perspective. You perhaps don’t remember the last time you spent on a platform that took ages to load. As players become more fast-paced, the need for fast-loading websites also increases. Responsive designs help to improve a website’s load speed through its mobile-first approach. This can really help improve conversion, as just a one-second delay in page load time can reduce conversions by 7%.
Customer-centricity and cost benefits
There are about five thousand global casinos and online gambling businesses, meaning a lot of work has to be done if you must stand out. And thankfully, platforms like Jackpot City TZ know this quite well. Since consumers are more likely to transact with mobile-friendly designs, these platforms incorporate responsive websites and apps to stay ahead.
According to SuperOffice CRM, implementing such a customer-centric approach can improve profitability by 60% more than if you don’t. Plus, responsive websites are also easy to maintain and cost-effective.
Gone are the days when operators had to build separate mobile and desktop versions of their sites. The double maintenance work is long gone as the need for multiple versions is eliminated by responsive design. With an optimized platform that can work well across all devices, you can save time and money involved in maintaining websites.
Our final word
There are so many benefits online casinos like Jackpot City TZ can reap from responsive designs. Many players prefer gambling on mobile phones, so adopting them can really help. This eliminates the need to pinch and zoom, ensuring a seamless experience across multiple devices.
And since players normally talk about their experiences to their friends, implementing responsiveness can help your brand grow organically. The cost of acquiring and retaining players is increasing daily, and such techniques that can help improve retention and acquisition are always welcome.
Read More: turnitin similarity report