Musical.ly was a popular short-form (15-second) video watching and sharing app with over 1 billion monthly active users till August 2017. The software gave users a variety of music and speech choices, enabling them to choreograph and create humorous or amusing movies.
The app was a huge hit, with some content creators rising to the hall of fame as a result of their engaging content on Musical.ly. Musical.ly videos were shared on social networking sites such as Instagram, further increasing the app’s popularity.
However, in August 2018, the app was acquired by the Chinese company ByteDance, and its users were moved to Tik Tok. All of the content and accounts on Musical.ly were instantly transferred to the new Tik Tok app.
TikTok is a well-known video-sharing app
TikTok is a video-sharing software that enables users to make and publish 1 min films on any subject.
TikTok has a second app for the Chinese market called Duyin, which now has over 30 million registered users.
What Makes It Different From Musical.ly
The TikTok app, like Musical, is based on the same concept of short-form video but has a far broader reach. Whereas Musical.ly focused on more than simply lip syncing to songs.
The TikTok app provides users with a wide range of sounds and music samples, as well as the option to add unique effects and filters. There is also the opportunity to submit movies taken on your phone right away.TikTok launched the replies feature in September, allowing users to record and share their comments to videos.
How Tiktok Became Well-Known
Since its first introduction, the TikTok app’s appeal has soared. In October 2018, it was the most-downloaded picture and video application in the Apple Store worldwide. The app is claimed to have over 500 million visitors per month, with the U.s being one of the most populous nation, with over 1 billion downloads.
Content that is unique to a certain place
Another significant reason for the TikTok app’s popularity is that, while being a global app, it places a heavy focus on localized content. The app often holds local contests and challenges, as well as monitors local trends via the use of customized hashtags.
TikTok runs the “1 million audition” sweepstakes in different countries. Participants in each contest are given themes on which to create videos, and the top video producers are awarded. This event not only results in the creation of hundreds of local films in each country where it is held, but it also assists TikTok artists in gaining recognition and followers.
It has never been simpler to create, share, and watch content
The TikTop app has taken video creation and sharing to the next level by simplifying and automating the process. All users have to do is record everything and everything from their daily routines and instantly submit it. Because of the short length, neither the video production nor the watching process requires a lot of time or effort.
Furthermore, this short-form video content is played as soon as a user launches the app.
The TikTok app’s current popularity is incredible, but it does not guarantee that it will ever reach the heights attained by other social networks such as Instagram and YouTube. Vine was a very popular video-sharing app back in the day, but it’s completely gone now. And there are many more apps that rose to prominence quickly and then disappeared.