Social media has been used for advertising brands, products, and services since its inception in the early 2000s. But, as technology and business models change, so does advertising.
Every day there are more people on social media, generating new methods of advertising that are more effective than ever before while at the same time giving businesses better ways to measure success and failure.
With all this innovation, it’s important to take an objective look at how effective social media advertising is – both old and new techniques combined – to see what works and what doesn’t.
Table of Contents
1) Increasing Brand Awareness
If you’re looking to promote your brand, whether it be for business or personal purposes, social media advertising can be an excellent way to increase brand awareness.
With the popularity of platforms like Facebook and Twitter, you’re able to reach millions of people with just one click.
Social media services are also reasonable to use, which means you don’t have to spend a lot of money upfront on something that could potentially fail if it doesn’t get the kind of response you were hoping for.
There are many different types of ads on these platforms, including sponsored posts, promoted tweets, and Instagram ads. You can run an ad as often as you want without worrying about additional costs because the cost is included in the monthly fee for using the platform.
2) Collecting Customer Insights
Many businesses have found success using the power of social media to reach their target audience.
In order to get the most bang for your buck, it’s important to think about who your target audience is and what their needs are. To do this, you need to collect customer insights.
Customer insights will allow you to make educated guesses about what might interest them and how much they’re willing to spend on a product or service. You can then tailor your marketing efforts accordingly.
You can collect and analyze customer insights via social media marketing easily.
3) Introduce Your Product To New Audiences
Social media advertising makes it easy to target and reach an audience that you may not have been able to previously.
With Facebook, Twitter, LinkedIn, YouTube, and Instagram ads available to use on the platform, you can create campaigns focused on specific topics or demographics.
This means that instead of spending money to advertise in magazines or TV commercials that target everyone who might see it, you can narrow your campaign down, so it reaches only the people who are most likely going to be interested in what you’re offering.
4) You’ll Still Get Likes
While clicks are also important when it comes to traditional marketing, with social media advertising, likes provide value too.
When someone sees one of your posts, they won’t just scroll past it if they don’t find it interesting because they know that there’s more content waiting for them down the feed.
5) Personalized Ads That Are Timed With What Your Customer Needs
In the age of technology, customers are all over the internet. As marketers, we need to be there with personalized ads that are timed with your customer’s needs.
For example, if they have just searched for a new car, you can show them an ad for their favorite dealer’s lot.
This way, you can catch potential customers before they start looking elsewhere and ensure they know about your products and services.
6) Target Specific Demographics
Social media has become one of the most popular forms of online marketing. It enables businesses to reach and target specific demographics.
They can focus on reaching people with similar interests, lifestyles, or backgrounds.
They can also learn more about what their customers want or need so they can provide the best products and services possible.
Social Media Advertising is one of the most cost-effective forms of advertising because it’s free to use. Plus, it can be used in conjunction with other types of marketing to create a cohesive branding campaign.
It’s also one of the most direct methods for reaching potential customers. With social media platforms like Facebook and Twitter, you know that someone has shown interest in your product or service by engaging with your content – meaning you’ve already got their attention.
8) Reach More People
The internet has made it easier than ever to find what you’re looking for. This means that people are spending more time on the internet and less time watching TV or reading print publications.
At the same time, people are becoming more savvy about their online privacy and have become more selective about what information they’re willing to share online.
It seems like there’s no way for brands to reach these customers, but luckily there’s an answer: social media advertising.
Social media marketing gives businesses access to millions of potential consumers with very little effort.
There’s something for everyone on the internet, so marketers can target specific demographics based on things like gender, location, interests, and age.
Social media ads allow brands to offer discounts and coupons without having to mail them out in the physical form.
They also give advertisers access to real-time data about their campaigns so they can make adjustments accordingly.
9) Advertise For Small And Medium Businesses
Social media can be an easy and cost-effective way to advertise for small and medium businesses. Facebook, Instagram, Twitter, and YouTube offer low-cost, easily customized ads.
The more time you spend on your ad, your target audience becomes more specific. This means you’ll have access to a larger number of potential customers who are interested in what you offer.
10) More Accessible But Less Expensive Than Traditional Methods.
Social media advertising has been found to be more accessible and less expensive than traditional methods.
In addition, it’s an effective way for companies to target specific audiences by using particular hashtags or keywords.
For example, a company can use Facebook Ads to promote their product in a certain geographic area or to people who have liked their page.
The variety of ways that users interact with content on social media also makes it easier for advertisers to reach their target audience through both paid and organic posts.
Not only can people like posts and follow pages without ever clicking on ads, but they’re also able to post comments on them- which means they’re still getting exposed to the brand even after they’ve already seen it once.
11) Increased Online Traffic
Marketing through social media allows you to promote your brand in front of people who don’t know you exist and don’t visit your website frequently.
Facebook posts may be shown on a user’s newsfeed, even if they aren’t fans or followers of your page, while tweets may show up in their notifications tab without them following you back.
Having more traffic coming through these avenues is beneficial because there are more opportunities for conversion – people don’t always respond well when approached by an unknown brand with no introduction.
Social media advertising is more personal because it reaches users who have already expressed interest in the product through likes and shares and current customers.
12) Increased Exposure
Social Media networks offer great reach across demographics – both sexes, all age groups, every geographic location, etc., which can lead to increased exposure. It’s much easier and cheaper to market on Facebook than on traditional mediums like TV or radio.
In addition, some social networks are more conducive for specific marketing efforts than others; Facebook has been shown to be the best network for driving traffic and increasing website visitors because of its high levels of daily user engagement.
Successful campaigns on Facebook have seen significant increases in web traffic and online sales, as well as lower CPA rates (cost per acquisition) than other mediums that require costly ad buys.
13) Connections Made
People are spending more and more time on their phones, and with the rise of social media, people have easy access to brands. In addition to this, people are highly influenced by reviews and recommendations from friends.
Brands can take advantage of this trend by creating an ad on Facebook or Instagram that quickly tells viewers how great the product is and provides a link where they can buy it.
If you want to know how well your ads are doing, simply use tools such as Facebook Ads Manager or Google AdWords to track your success.
By measuring the number of clicks per thousand impressions (CTPM), you’ll be able to see which ads are getting the most attention from potential customers.
The reality of the situation is that, yes, social media advertising can be very effective. In fact, it’s one of the most popular forms of digital marketing available.
If you’re not utilizing this form of marketing yet, we hope you’ll give it some consideration in the future. There are many ways to utilize social media advertising, so it doesn’t have to be an overwhelming task.
You could start by looking at your competitor’s campaigns and see what they’ve been doing.
Unlike traditional marketing channels like print or radio, where you’ll need extensive knowledge about how to best position your product, social media advertising doesn’t require any previous qualifications.
In fact, many platforms will give you access to their own team of experts who will help teach you how to make your campaigns as successful as possible.