Are you keeping track of the latest social media marketing trends? Are you looking for expert insight to help you get your marketing strategy in the right place?
2021 has already seen plenty of changes. Marketers would do well to prepare their social media marketing plans for the next year. For Instagram users and marketers, the two things to take advantage of are SEO and Reels.
Brushing up on one’s SEO skills can provide reach, engagement and discoverability a serious boost on Instagram. In November 2020, Instagram introduced a new feature where users can search for content on the platform by just using keywords and without the use of hashtags. Earlier, one could only find Instagram profiles based on keywords such as Instagram name, username, or profile. People can use keywords to search for posts. For example, suppose you search for a particular keyword. In that case, Instagram will populate several recommendations in the search results that contain that keyword.
Another new feature launched on Instagram profiles in 2020 was the Instagram Reels. This feature is a direct competition to TikTok. Its short user format allows one to make 15 seconds long videos. While Instagram reels are similar to TikTok in many ways, some differences are in how it works.
Here is how the new Instagram Reels works.
They are short, vertical videos of 15-seconds duration having their feed inside of Instagram. Here also users can scroll the feed to find a variety of videos. These videos are curated to match a user’s viewing history and pattern. Reels can be shared in the Reels feed main feed or via Stories. However, reels shared to Stories are located in the Instagram Stories feed only. One can also buy Instagram views that will help more people to discover the new feature.
How SEO drives organic Instagram visibility?
For marketers, the new changes will give increased opportunities for more reach and visibility on posts. It is recommended to take advantage of this update and make sure that the captions contain relevant keywords to allow Instagram to identify what is shown or discussed in the post.
To further categorize one’s Instagram account that caters to a particular niche, one should consistently post content in that category only. For example, suppose you have an Instagram account that caters to your dog training business. In that case, you will need to focus on posting content that is related to dog training only and avoid content that strays into an unrelated area. Another way to show up in a search is to include the category in one’s bio or profile.
Smart marketing in 2021
The social media scene is already crowded. Amid the pandemic, businesses and brands need to display the human touch. Businesses that are transparent, authentic, and even vulnerable will appeal more to an audience who have been going through tough times themselves. People usually connect with people. Service providers like SocialWick, help in personalizing brands to reveal who the brand stands for and what they stand for.
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