TikTok is a platform where people can blow up over a short period of time. So naturally, there are many brands and individuals that are trying to make a name for themselves on the platform. You could use services like FuelTok (here is our favorite FuelTok review), but that means you will have to spend money.
As an alternative to using a growth service, here are five strategies which mean you will be far more likely to see that growth that you had hoped for on your TikTok account, and without spending a cent. Otherwise, you’ll need to spend a lot of money on TikTokStorm (the cheapest, high quality service) to see some results.
Strategy 1: Know your niche and target audience
TikTok is very much the type of platform where people have specific niches and types of content that they are creating. By identifying what your niche is and what the target audience for that niche is anticipating you will be able to more carefully plan out what content you are putting out.
Optimizing your content to fit within the context of the niche that you are interested in you will be much more likely to see your content reach the right people.
Important things to remember when trying to understand your target audience and niche are:
- Type of content most frequently promotes
- Are there any trends you can follow?
- Use the correct tags
- Optimize your captions
- Engage in the comments with other people in your niche
- Participate in Challenges and Trends
TikTok is a very trend-based platform. This means that over time there are always different types of content that become more popular. There are also many challenges that you can participate in so as to engage more with the people in your niche.
Trends and challenges are the perfect way of inserting yourself in the TikTok space, and by joining and creating challenges you can also encourage your followers to do the same. Creating your own challenges is a great way of increasing your engagement rates and even having people find your content that was not previously familiar with the content that you were creating.
As a bonus, if you are participating in a challenge or a trend always try to put your own unique spin on the content. This will help make your videos more shareable and interesting to others.
- Think outside of TikTok
I know, this may seem counterintuitive if you are trying to grow your TikTok account, but still thinking outside of the platform could lead to a big increase in your viewership. What thinking outside of TikTok means is that you should always try to cross-promote your videos and all the content that you are creating on other platforms.
Especially with the rise of reels and shorts on both Instagram and YouTube, it would be a shame if you did not post your TikTok videos on those platforms as well.
By gaining an audience on other platforms, you will increase the number of people who know you and you will be more likely to see an increase in your TikTok following.
- Know when to post
Perhaps one of the most important things that you will need to research when you are first starting out is what is the right time for posting. There are times when there are more users browsing on the platform.
As much as possible you should always try to post your content at a time when there are many users on the platform.
To increase your odds, you can also schedule your posts ahead of time. As much as possible try to always post at consistent times. If you create a certain expectation about the time that you are posting then your followers will be more likely to check your content as they will be anticipating it.
Consistently posting at the right time is the most important strategy for growing your account organically over time. In fact, ArXe Ventures found that just by upping the post frequency to twice rather than once a week, their clients grew exponentially in engagement.
- Engage with other TikTok creators and users
TikTok is built on engagement. If you want to be able to effectively grow your account you will want to ensure that you are participating actively in the community.
That could include having collaborations, commenting on other people’s videos, directly messaging other creators, and participating in challenges that others in your niche create. All of these different things can help you grow your community on the platform and they can help increase both your engagement rates and your chances for collaborations.
Growing your TikTok account is all about utilizing the trends and engaging actively with the community. Consistently posting content can also be key for the organic and sustainable growth of your content. With the correct strategies, you can see your TikTok rising quickly in 2022.