There are many companies in the market that can create an app. The real challenge turns out to be building a digital product or developing a business idea that truly meets the needs and demands of the market. Fortunately, there is a set of tools and processes that align your development efforts with customer needs, involving the people who will actually use your product.
We call it lean startup methodology. It’s worth listing some of its features and benefits and its suitability for use in any digital configuration. The lean startup methodology is an approach to digital product development that allows for efficient testing and development of features and business ideas by working directly with the intended end users of the product or company.
Functions and Operation of Lean Startup Method
The Lean Startup method is about reversing the traditional way of thinking. What does this mean in practice? In the traditional approach, everything starts with an idea that we want to implement.Then we test our technological capabilities, our knowledge and our skills and sit down to work. In this case, the process takes a very long time, even several months or maybe years.
Then the release date is announced and the product is released. In such an extremely traditional approach, a lot of time, often considerable money and energy is wasted. Focusing on not wasting resources and developing new products through trial and error is the basis of the Lean Startup method. We can confidently call it modern and forward-looking.
The method assumes a literary business model, i.e. one that assumes that a detailed action plan is created only for the near future, and in subsequent phases it is adjusted to the current economic and market situation.
Advantages of the Method
It is certain that the lean startup methodology leads to a better product faster. However, there are other benefits that definitely need to be mentioned. Creating a new digital product is often a step into the unknown. You don’t have past performance data to guide you.
A common temptation is to dive in and do it. But lean startup methodology gives you a framework for creating certainty: clear goals, specific hypotheses, targeted testing and feedback. What’s more, this system offers greater efficiency – lean startup methodology makes digital product development less risky. A structured process, along with testing and feedback, means you don’t just ‘turn everything red’ and spin the wheel.
Eric Ries – Founder of the Lean Startup Method
Eric is a businessman, and among his most important achievements it is worth mentioning his success with the start-up IMVU. Ries owes this achievement to the invention of an innovative method of doing business: the so-called Lean Startup method.
Today, in addition to running his company, Ries is a business consultant and guest lecturer at many American universities. The methodology was first presented in Eric’s 2008 book. “The Lean Startup” and is one of the most widely used and popular such methodologies in the last decade.