Choosing the right font to generate the logo is just like selecting accurate colours to paint your house to give it a perfect look. Just like it, the font style tells the viewers about the status of the brand. There are different types of font styles available and considered as the “font-family”. All these display fonts have unique features, and every font gives its symbolic meaning to understand it well.
If you are searching for the types of display fonts, read this article to get more information!
#1. Decorative Fonts
Decorative fonts are also recognized as display fonts. These fonts are mostly used for commercial advertisement and industrial use. They are used for the text that has long strips means convenient for lengthy writings. They are best to use for logos with unique features. These display fonts show originality and offer flexibility to companies. Creative writing with fun and exciting emotions is generated, such as memes formation. Lego and Fanta’s brands mostly use decorative fonts.
#2. Script Fonts
Script fonts give a blocky print look with a natural cursive style. The script fonts are of two kinds, one is casual, and the other is formal. Casual script fonts are low-key and increase legibility. The formal script fonts are familiar with their curls called “swashes”. They mark hard to the words for better understanding by emphasizing on it. They reflect creativity, freedom with artful thoughts for amazing effects. The script fonts are used by the brands such as Instagram, Coca-Cola, and Cadillac.
#3. Sans Serif Fonts
Sans Serif Fonts is the modern approach and have become the most popular display font this time. The experts add more typefaces to make it more popular due to its designs. This font provides clean designs and gives straight writing. These display fonts give a simple and scalable look to the design. There are various subcategories of this font, such as geometric, square, and humanistic styles. They are attention-getters with their efficient display fonts. The brands that use it are LinkedIn and The Guardian.
#4. Slab Serif Fonts
Slab Serif Fonts have been popular since the 19th century due to their emphasis and bold look. The feet are blocked with a larger appearance, just like “slabs”. These display fonts have a solid approach with a round or angular look. They give the typewriter look to the words to add more clarity. These fonts show innovative ideas and confidence about the declaration. Honda, Sony, and Volvo use it.
#5. Serif Fonts
Serif fonts are the oldest kind of fonts that were used earlier. The word serif means small feet at the top and bottom of the word to give it a smooth and different look with a decorative element. It looks just like “Times New Roman”, mostly used in documents and books. Sophisticated brands use them for reliability, such as Zara, Abercrombie, Fitch, and Tiffany & Co.
Keep in mind that it is not just the font style; you are selecting your brand’s identity. Choice of a good and attractive font style will add value to your brand with specific symbolization. The correct and effective display fonts will reflect the true sense of your project and easy brand communication. If you are exploring the best display fonts to buy fonts, contact TypeType!