SMS marketing is a process of sending promotional text messages to customers. It is a cost-effective and efficient way to reach out to customers and promote your products or services. SMS marketing has several benefits, including high open rates, easy personalization, and direct communication with customers.
Plexins is a platform that provides SMS marketing and email marketing services for Shopify brands. It offers powerful SMS campaigns and email marketing tools to drive revenue, build subscriber lists, increase store revenue, and improve customer retention.
The purpose of this article is to explore the benefits of using shortcodes in Shopify SMS marketing and provide use cases and tips for effective shortcode use. We will also explain how to use shortcodes with Plexins for Shopify SMS marketing.
Table of Contents
What are Shortcodes?
Shortcodes are a series of numbers or letters that businesses can use as a unique identifiers in their SMS marketing campaigns. They are typically four to six digits long and are easy to remember and share.
How They Work in SMS Marketing
Shortcodes work by allowing customers to text a specific keyword or phrase to a short number (such as 12345) to opt-in to a business’s SMS marketing campaign. Once a customer opts in, they will receive promotional text messages from the business.
Benefits of Using Shortcodes in Shopify SMS Marketing
Increased Opt-In Rates
Shortcodes make it easy for customers to opt-in to SMS marketing campaigns. They are easy to remember and can be shared through various marketing channels, such as social media and email. This makes it easier for businesses to grow their subscriber lists and increase their reach.
Easy to Remember and Share
Shortcodes are easy to remember and share, making them a popular choice for businesses. Customers can easily opt-in to SMS marketing campaigns by texting a specific keyword or phrase to a shortcode. This makes it more likely that customers will engage with the business’s marketing messages.
Customizable for Branding
Shortcodes can be customized to reflect a business’s brand. This includes choosing a unique keyword or phrase that is relevant to the business’s products or services. This makes it easier for customers to remember the shortcode and the business.
Shortcodes can be used to track the success of a business’s SMS marketing campaigns. Businesses can track how many customers opt-in to their campaigns using a specific shortcode. They can also track the revenue generated from different marketing channels or campaigns.
Use Cases for Shortcodes in Shopify SMS Marketing
Shortcodes can be used to acquire new customers. Businesses can use shortcodes to offer a discount or promotion to customers who opt-in to their SMS marketing campaign. This can incentivize customers to engage with the business and make a purchase.
Promotions and Sales
Shortcodes can be used to promote sales and discounts. Businesses can send promotional text messages to customers who have opted into their SMS marketing campaign. This can help to increase revenue and drive traffic to the business’s website.
Feedback and Reviews
Shortcodes can be used to collect feedback and reviews from customers. Businesses can send text messages to customers who have recently made a purchase and ask them to provide feedback or leave a review. This can help businesses improve their products and services and build customer loyalty.
Shortcodes can be used to generate excitement around new product launches. By offering exclusive deals or early access to customers who text a specific code, brands can build buzz and create a sense of urgency. Shortcodes can also be used to gather feedback and reviews on new products, allowing brands to refine their offerings and better understand their customers’ needs.
How to Use Shortcodes with Plexins for Shopify SMS Marketing
Using shortcodes with Plexins for Shopify SMS marketing is easy and straightforward. The platform offers a variety of tools and features to help brands maximize the potential of shortcodes, including the ability to create custom keywords, track opt-ins, and revenue, and automate marketing campaigns based on customer actions.
Setting Up Shortcodes
To set up shortcodes with Plexins, brands simply need to select the shortcode option in their account settings and follow the prompts to create a custom keyword. They can then promote the keyword across all marketing channels, including social media, email, and in-store signage.
Best Practices for Using Shortcodes
To get the most out of shortcodes, brands should follow best practices such as keeping them short and memorable, offering incentives for opt-ins, personalizing messages based on customer behaviour and preferences, and regularly tracking and analyzing results to optimize campaigns.
Integration with Other Plexins Services
Shortcodes can also be integrated with other Plexins services, such as email marketing and pop-up forms, to create a cohesive and effective omnichannel marketing strategy.
Tips for Effective Shortcode Use in Shopify SMS Marketing
To maximize the potential of shortcodes in Shopify SMS marketing, brands should follow some simple tips and best practices.
Keep it Short and Simple
Shortcodes should be easy to remember and share, so keep them short and simple. Avoid using symbols or special characters that may be confusing or difficult to type.
Offering incentives, such as discounts or exclusive access, can encourage customers to opt-in to your SMS marketing campaigns and increase engagement.
Encourage customers to share your shortcode with their friends and family by offering referral bonuses or other rewards. This can help to quickly grow your subscriber list and reach a wider audience.
Use data-rich segmentation and personalization tools to create targeted and relevant messages that resonate with your customers. This can help to increase engagement and build stronger relationships with your audience.
Shortcodes are a powerful tool for brands looking to enhance their Shopify SMS marketing strategy. By using shortcodes to increase opt-ins, promote products and services, gather feedback and reviews, and automate marketing campaigns, brands can drive more revenue and build stronger relationships with their customers. And with the help of Plexins, setting up and using shortcodes has never been easier. So why not try shortcodes for your Shopify SMS marketing today and see the results for yourself?