Delta-8 THC is gaining considerable popularity these days, as more and more companies include it in their product lineup. Why is there so much fuss about this cannabinoid? Isn’t THC, after all, a banned substance? Well, not always. Delta-8 THC is one of many cannabinoids that are found in cannabis plants. It’s legal to buy and sell delta-8 tetrahydrocannabinol (or any other form of cannabis) if you have a medical marijuana card from your state.
Many people know or have heard about Delta-9 THC, the older sibling, which is federally illegal. But when it comes to the younger one, there are two conditions: the substance should come from industrial hemp, and its Delta-9 THC content can’t exceed 0.3%. This makes Delta-8 THC so popular that more and more vendors add it to their product range.
Credibility
At the same time, D8 THC vendors must test their products for potency, purity, and quality. To comply with the rules and regulations, every reputable vendor makes public third-party lab test results on its website to promote credibility and trust. It is the first challenge on their way of selling this substance. However, other restrictions bother brands when marketing products.
Advertising Restrictions
The second problem is the restriction for running Google Ads. All THC products are still defined as recreational drugs in the US, so it is illegal to target ads for them. There are no difficulties with organic SEO or social media marketing, but Google Ads campaigns are out of bounds. In that way, it is reasonable to address an MjSeo Agency and grow your cannabis business. The team of experienced professionals knows exactly how to increase your position in SERP and attract more visitors to your website, thus, increasing the visibility of your brand.
Forget About Social Media
The third restriction concerns advertising outside the cannabis industry websites and pages with a significant number of visitors interested in marijuana products. For example, Pinterest has banned all ads related to the subject. Of course, it makes things much more difficult, but there is still a possibility to use similar channels and exploit various marketing ideas for cannabis brand marketing.
For example, you can create a page on Facebook to post useful and interesting information to educate your subscribers. This information can be related to the industry or not. The only condition is that it should interest your audience and make them subscribe to receive more updates from you on Facebook. Don’t advertise your products directly, and you will create potential customers out of interested people.
Delta-8 Is Unknown
Another restriction is that people don’t know enough about your product. There are numerous types of cannabis products: some of them are legal, and some are not. Some are created for medical use, and the others for recreational one. In that way, it is essential to provide people with more information on the topic. Give them intriguing facts, entertaining materials, create videos and infographics that explain the difference between various products.
Building Relationships with Customers
Some other restrictions may be that people don’t trust you and your business. Young companies need to show their professionalism and responsibility, as they are often underestimated by others because of a lack of experience. There are several ways you can do it: create responsible social media accounts, tell about your values and mission in general, fill out the information in Google My Business account, and be present online.
People are looking for brands that care about them, regardless of the product category. Those who only seek to profit as swiftly as possible don’t fare well in the eyes of consumers. Customers are more likely to trust someone who demonstrates that the brand has their best interests at heart. This is especially vital when it comes to selling ingestible and topical items like Delta-8. Consumers need to be confident that the items they’re purchasing are genuine and secure. That crucial information is provided by educational material.
It is essential to create pages on social media. Don’t use only the popular ones like Facebook: there are numerous thematic platforms where people share their interests and look for new brands. Answer questions on such platforms as Quora and Reddit — this will not only educate people but also attract attention to your brand.
In Conclusion
Despite all those limitations, there are some effective ways you can promote your brand and website. First of all, it’s crucial to hire a professional company that knows what they do and how they should go about things in order not to violate any laws or regulations and increase sales and visibility online.
As one must be wary of the traps of federal regulation while marketing Delta-8 goods, gaining appropriate exposure may be difficult. On the other hand, it’s rather simple since all that is required for customers is to be informed about products and components, such as D8 THC. So, spend your time and resources on creating educational materials if you want to have more loyal customers and the growth of organic traffic on your website.