Are you anxious about creating an effective email marketing strategy? Do you feel short of ideas or confused about what you should be avoiding and what not while preparing emails?
Well, if you do, then you are at the right place. Take a look at these tips to shoo your anxiety and create compelling emails.
You can even reach out to an expert SEO agency in Brisbane for help.
1. Optimize Your Subject Line
Apart from the sender’s name, the subject line is visible to the recipient of the emails. Make sure you construct an enticing subject line that bounds them to open the email.
You can add your offering tagline to it or even present your primary motive to it. No matter what you add, make sure it increases the recipient’s curiosity that compels them to read the email instead of avoiding them.
2. Optimize for Cellular Customers
More than 55% of emails are opened using mobile devices. This means a major section of users come from this part. If your emails aren’t optimized according to mobile layout, you will miss out on this big section of users which would have a devastating effect on sales.
Just put yourself into the email recipient’s shoes. And imagine, you opened the inbox, clicked on the email, but no images got loaded nor did the design look good. The buttons didn’t work, and you had to zoom in to read the text.
Don’t you think it’s frustrating? People would delete your email even before completing reading it.
This is why optimizing your mail structure for mobile phone compatibility is necessary.
3. Focus on Time Selection
Timing plays an important role in email marketing. Even after constructing a dynamic, well-structured email, your marketing can fail if your timing isn’t correct. To ensure your emails get more click-through rates, try to choose the right timing to send out.
There are many conflicting opinions about the best day and time to send marketing emails. But an analysis conducted by Coschedule shows that Tuesday is the best day of sending out emails, followed by Thursday and Friday. While the best timing to do so is 10 am, followed by 8 pm to midnight.
The above was ascertained by an expert SEO agency, like Marketing Sweet, too.
4. Inclusion of Dynamic CTA
You might be emailing your users regularly, informing them about your new inclusion but are they even taking the desired action?
It is not enough to send them your updates. You need to make sure they take the next step, too, whether reading your blog post or buying your product. This means you need to develop a dynamic CTA (call-to-action) that compels them to take action.
Instead of inserting just a link for CTA, create a button to include in your emails. Curate interesting names like ‘start shopping, grab the deal’ etc., for those links before including them.
Now that you clearly understand some of the best ways to pull up your email marketing campaign, make sure you apply them to ramp up your sales.
Also, if you feel stuck and find it hard to create effective emails to engage with the audience, reach out to the SEO Agency in Brisbane for expert help.
Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.