It is no longer a concern for drop shippers to compete against their niche competitors. It often serves as a sign of a product’s popularity to have competitors in a niche.
Observing the techniques used by your competitors to sustain your eCommerce store and boost sales is essential. Most businesses use influencer marketing to promote their products and increase sales. However, securing the right influencer can be more challenging. What’s the best way to do that?
Minea, for example, can be helpful in that situation because of its influencer marketing feature. Influencer marketing with Minea has helped many businesses to grow. Further, in this article, you will learn more about this feature.
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What Is Influencer Marketing in Minea?
The influence marketing feature offered by Minea is, without a doubt, excellent. This feature provides a list of platforms on which influencers advertise.
Thousands of social media product placements are available in this searchable database. The placement of products in Facebook ads can help uncover great products not advertised elsewhere.
Additionally, the feature provides users with insight into popular brands. Choosing such a brand for your store can be wise since their stylish products.
Further, there is the possibility of finding influencers worldwide in different markets. According to Minea, it has thousands of influencers in its database. A dramatic increase in the number will occur in the upcoming weeks, according to Minea.
You can customize your ads using this feature based on your preferences and interests. Dropshipping projects can be challenging, so gathering as much information as possible before starting is crucial.
In contrast, a comprehensive Minea database makes it easier to conduct extensive research. By doing so, you can determine which trends are popular.
You can also refine your results with Minea’s filters. Doing so, you will have an easier time finding the information you need. With Minea, you can conduct advanced searches more easily than with other Adspy tools.
Using Minea in E-commerce Influencer Marketing Through Filters
Various filters are available in Minea for users eager to use the influencer marketing feature. A more concise and better result will be available by using the filters. Here are some filters you may find in the influencer marketing section.
· Country / Market or Followers
You can begin by filtering by the country/market where you want to find an influencer. It is possible to find influencers based on their nationality in many different countries using this filter.
Further, the second metric you can examine to determine whether an influencer is successful is the number of followers, expressed as a range of numbers.
Depending on the needs, you should look for influencers with less than 100k followers and influencers with over 10 million followers. It would be best to look for influencers with a small audience so that you will have a better chance of collaborating with them.
Influencers with large communities and many placements may not advertise your product. Instead, seek out micro-influencers with small audiences and limited placements to increase your chances of success.
· Categories & Languages
The Categories tab allows you to select the industries or sectors you would like your products represented. Determine which types of influencers are effective by researching each product category and identifying effective influencers.
It is also possible to find out at any given moment the likelihood of your product collaborating with influencers by determining the category of your product. Therefore, the Categories tab provides helpful information about the success of a product.
On the other hand, the Languages tab lists influencers according to the language they speak. Select French on the filters whenever you wish to view only French-speaking influencers. It is also possible to select multiple options, which applies to the rest of the tabs.
· Audience Gender & Age
Scrolling down the fifth tab, you can select which gender you want to target. Are you more interested in monitoring influencers who target only female audiences or only male audiences?
Just check the boxes for the options that interest you. Checking the Male box is pointless, for example, if your audience is all female.
Further, in the Audience Age tab, influencers display the ages of their audience. Choose rows and filters based on your target audience or influencers you want to reach.
Consider the case in which you are sure who you want to reach. It is not necessary to select all filters, just those relevant to your product, to get the best results for your product.
· Sorting Influencers
There is also the option of sorting the influencers following your preferences. Are you interested in seeing influencer placements in the last seven, fifteen, or thirty days?
Optimizing your searches according to the campaign age is all you need to do. In addition, you can sort influencers by how many followers they have. As a result of this filter, the influencers with the most influence appear according to their importance.
You should choose lesser-known influencers if you want to influence their audience. Your product’s quality and reputation do play a role, of course. As a result, starting with a smaller profile is always a better idea to observe how the results change over time.