There is no important marketing channel today than social networking sites. Facebook alone accounts for almost 3 billion monthly active users or about 100 million daily active users. No one can deny how powerful a marketing channel Facebook is, especially now that it has become Metaverse, focusing on business activities like its marketplace. This also explains why social media marketing services are booming nowadays.
Businesses should capitalize on this figure. The question now is: how can you turn social conversations into actual conversions? Below are some practical ideas.
1) Post content regularly.
Posting content consistently and not sporadically allows you to stay in front of your target audience. In Facebook, Instagram, or Twitter, it is easy to drown in a sea of posts, updates, and comments, so you need to post daily. The more eyeballs can get to see your posts, the better the engagement rates will be.
Consider the posts as the point of interactions between you and your target audience. Remember, if users cannot interact with you, they will never be your customers.
It starts with the mindset that social media is a critical channel that requires your full attention. Being active on social media not only grows your follower count but also encourages your followers or subscribers to interact with the posts and, thus, interact with your brand or company.
2) Post click- and share-worthy content.
Posting daily would be futile if the posts are irrelevant or not share-worthy. However, this can be tricky because there’s no formula to determining whether your update will resonate with your target audience or not. Therefore, it pays to invest in social listening tools so you can make informed decisions on which posts will garner the highest engagement rates possible.
Fundamentally, it is also a good practice to diversify content. Try videos, blog links, pictures, memes, and GIFs. This is perhaps one of the biggest advantages of social media一you can post anything for as long as the content is on-brand. If you have no idea how to create social marketing collaterals, a digital marketing agency can definitely help you.
No matter what content you post, make sure that they provide value to your target audience. But if the posts are not getting the traction you desire, it’s always advisable to adapt your content strategies.
3) Engage with other social media users.
To emphasize, social media provides various engagement points. However, if you don’t engage with your users, don’t expect them to engage with your posts and updates and, ultimately, your brand.
The venue is social, so interactions are critical. One enjoyable aspect of social media marketing is the possibility of interactions with brands and companies in real-time.
Interaction should feel organic. So don’t be afraid to interact with your audience一like their replies, respond to their comments, answer their questions, etc. With this also, you may encourage other users that have not otherwise interacted with you to start doing the same.
4) Ask for their business.
Interacting organically with your audience means being easy with negotiations. Of course, there is always a right time to ask for their business, but the first-time interaction is not the place to go for the close. That’s unless the person asks for the goods or services specifics.
Being overtly aggressive about marketing with your audience is not advisable. Not to mention users can easily gauge whether you’re just there to sell them your products and services or genuinely interact with them.
As such, establishing a relationship matters even in social media. This is how you humanize virtual conversations. Once you’ve established the value that your brand can provide them, it is high time to go straight to business.
However, it’s your job to make your audience feel that you are ready to serve them by solving their pain points, not seeing them with the dollar sign on their forehead. Serve them, and serve them well enough that you’re the top of mind brand for them. So when they are ready to buy, they will buy from you.