A personal blog or a new e-commerce business won’t work without decent content marketing. That’s the truth of it. Therefore, many beginners struggle to make their mark within Google search results. Perhaps you have the same problem, since you are here reading this article. Read it in full, then, and learn some basics about an anchor text and backlink strategies.
How does an anchor text work?
What is Anchor text? It is a link. To be more precise, it is a short, written phrase that has a URL attached to it. That URL leads to a particular address on the web, whereas the phrase itself should be built into the context of the page it refers to. In addition, the text anchor needs to be a relevant part of a larger article or a post that serves as a host.
If we have an article about modern digital technology, for example, there can be a phrase “mobile devices” included in the overall text. This phrase is a link that – after clicking, of course – will send us to an online store which sells the latest smartphones. Therefore, the store receives additional user traffic. Potential customers can visit the certain webpage that offers products relevant to their interests. But there’s more…
The importance of backlinks
An anchor text is also a message to Google search bots, so-called crawlers. They can connect context data between two separate webpages. The article with a backlink endorses the exemplary smartphone store, so to speak. As a result, the store becomes more trustworthy. Credibility matters to search bots, you see, because they use it to place certain addresses in Google results. That’s important news for the internet users – they can get more reliable websites while searching for particular information. Thus, the traffic increases, and so does performance in the Google statistics. That’s why a professional Backlink Planner can be quite useful for online businesses of any sort.
A professional link building strategy
In terms of SEO, anchor text needs to be accurate. Key wording must be precise. Random keywords are inefficient. They create a sense of chaos, so search bots might ignore them or even worse – consider them as spam. This is what a bad link building leads to, usually. A good backlink strategy, however, can significantly improve the online performance of any webpage. Not only the crawlers are comfortable with the links, but also real life users see them as something natural and relevant. Try a Backlink Planner and see how it works in your case.