The new Gold Rush that is cannabis sales is far from over. Things will only get better, and more expansive, as the remaining States finally legalize. Depending on where your company is located throughout the United states, it’s very possible that there is a market not far from you, but in another state, that is ready to enjoy recreational cannabis.
With your years of experience, you are thinking it’s a win-win. If you can expand into a territory, not only does that mean more business for you but it also means the chance to help shape the culture of legal cannabis in a brand new area. If you have the desire to, but are unsure if you’ll be ready to expand when the time comes, here’s a few great tips to keep in mind.
Become Known Online
Always keep your ear to the ground when it comes to which states, near or far, that are on the verge of passing new laws for legalization. With that in mind, don’t only wait for that. Today, right now, expanding into the digital space can very well be more lucrative than just waiting for a new city you can open up a shop in. Do both as while many perceive it as such, it is not an either or either or situation.
If the one thing you know is how to grow, don’t feel like you have to go it alone. Focus on what you know and reach out to the marketing professionals that will help your business the most. It’s a new world, so no surprise, there are already teams that focus on marketing companies like yours, such as Heady, and plenty of others across the United States and the web.
Find Your Angle
As with any product being sold, it’s easy for plenty of other businesses to pop up who seem to offer the same exact things that you do. That’ll be the same whether your focus is on a brick and mortar location or an online store.
Either way, think about what drives your passion, and lean into it. It might be easier to think that expanding your inventory to be as wide as possible might be the key to success but that’ll leave you with a mess of inventory to deal with.
If you can find that special angle, and deliver it better than anyone else, you will find your devoted, albeit niche, customers who know to go nowhere but right to you.
The legalization of cannabis isn’t the only thing that’s changed about our day-to-day lives in recent years. Even before the pandemic, it was easy to have to leave your house fewer and fewer times. It’s very easy to have anything you’d like delivered right to your house.
While bringing something right to someone’s door might not be the easiest thing, take the philosophy of a company behind GrubHub or Uber and see how that can apply to making your customers as happy as possible. The easier it is for someone to get the Cannabis products they love Ryan to their hands, the more likely they’re going to come to you time and time again.