Last year has been a full video revolution year for marketing agencies. From small businesses to brands, everyone started using videos on their social media pages to get the attention of potential buyers.

Not only do videos spread faster than any other content format, but they impact the purchase decision quite effectively. Companies that have been practicing video content marketing since 2019 have admitted that they have seen remarkable growth and revenue due to video ads.

Here are a few stats to understand how big video marketing is for businesses in 2022.

• More than 74% of users who watch online videos for products and series ended up buying after watching a video.
• In the same report, 83% of companies agree that video marketing helped them with great ROI positive results.
• According to Cisco, around 82% of overall traffic comes from videos by 2022.
• As per the Bitable’s survey in 2021, around 61% of companies agree that video marketing is an essential part of their marketing strategy.

Now that you know why companies all around the world are investing in video marketing, now is the time to revamp your marketing strategy. Here are some expert tips on how you can make the best out of videos for business marketing.

Effective Ways for a Successful Video Marketing

Invest in the Set-Up

Before you dive into marketing and optimization, you must understand why video production should be done professionally. There is a lot more involved, from investing in a camera, recording equipment, editing software to voiceovers than you think.

Of course, hiring a video production company also works, but many organizations prefer creating their own videos. Videos, if produced professionally, can increase conversions and get more shares across social media,

So, it is recommended to invest in video production to get the desired results.

Tell Stories

Whether you are creating videos for social media or landing pages, storytelling is the key to successful video marketing. Unfortunately, viewers don’t relate to content that tries to sell a product or service.

They always remember a funny, inspirational, or emotional story, also known as emotive videos. Stories are the best medium to win customers, and you have to be precise while doing so.

Share testimonial videos, brand development, and behind the scene to showcase your expertise.

• Initiatives, trending topics, and interactive live sessions for explaining your vision.
• Inspire viewers with an inspirational story mentioning your product and service.
• Feature people behind your brand, how they do it, and what are the benefits of your product or service.

Video Ideation, storytelling, and perfectly crafted 4Ps; purpose, plot, people, and place are essential elements for producing high-quality and engaging videos. Most businesses invest time and resources for video marketing not only for the production process but they hire experienced freelancers or professionals and hire an explainer video production agency in order for their content to meet the quality and standards in the industry.

Have a Budget for Video Ads

Not to mention the importance of running ads, in the betting industry, for example, betting ads have the potential to double the business if done rightly. According to W ordstream, 75% of businesses on Facebook utilize Video Ads, and people discover brands to purchase a product or service is via video ads.

Videos ads are great on social media platforms as they help in brand recall, leading to more business. So, ensure that your marketing team knows how to create video ads that make people click on the CTA button.

Video ads also help in finding the specific target audience so that you can post the content based on the results.

Hook the Customer in the First Few Seconds

The first 5-10 seconds of a video defines if the user will watch the video till the end or not. So you can have the best of your story later in the video, but if the user doesn’t like its first few seconds, the rest of it will go in vain.

With millions of videos posted every day, it gets difficult to catch the modern consumer’s attention.

To become a successful attention grabber, you need to create videos that stand out. Start with the most emotive content to pull your viewer in, and throw a creative CTA in between. Explainer videos and tutorials are the most useful content formats to retain viewers to know about your offerings.

Create Videos that Audience Want to See

While there are many videos content types available, you must pick those that suit your business. For example, a service-based company can do great with how-to and explainer videos. Similarly, a product-based business can promote its products with demonstration videos, how-tos, and 3D animated videos.

Here are the most famous content types you can take advantage from

• Educational videos
• Social media videos (Reels, Shorts)
• Animated Explainer Videos
• Whiteboard Explainer Videos
• How-tos & Tutorial

Optimize Your Videos

Another thing you must not forget while creating videos is to optimize them for specific platforms. For instance, designs, screen resolution, subtitles, and sound need to be changed according to the platform you pick.

Apart from this, SEO optimization is also essential to make the video reach as many viewers as possible.

• Use tools for keyword research.
• Create Titles that people click on.
• Use meta tags and video descriptions with relevant search terms and phrases.

Not to mention how Google indexes websites that have good quality video content with relevant keywords. The better your optimization gets, the higher you can rank on the Google search results.

Let Users Promote Videos with User Generated Content

One of the best ways to reach potential buyers online is to promote the content they create for your brand. User-generated content is videos that your followers create by themselves, featuring one of your products or service from explainer video production company.

Such videos, when shared on your social media pages, get more popular as more people take an interest in creating videos to get featured. It almost works like influencer marketing. The only difference is that you are featuring anonymous people and their videos to promote your offering. It also increases your credibility and builds trust among consumers.

Always Measure Your Performance

Just like your website’s personal on Google analytics, social media also allows you to measure performance. Facebook and Instagram, both are two of the most famous platforms that provide in-depth user metrics and analytics to find which content is performing well.

Keep experimenting with the videos until you start noticing the graph going up.  Here’s how you can measure your success on social media-

• Engagement ratio and interaction
• View counts likes on each platform, including YouTube
• Social sharing
• Comments follow and online availability

Explainers on Landing Page

To get a higher ranking on Google, landing page explainer videos are another element in your marketing. Homepages with a quality animated explainer can help customers understand your business. It also increases the time spent on the website, leading to higher rankings.

Here are a few Explainer video marketing tips for websites.

• Get a professionally designed explainer video for the homepage.
• Add subtitles, Titles, and keywords to promote the video on Google.
• YouTube video links can also be embedded on landing pages.
• Add CTAs to generate leads.
• Add music, animation, voiceovers, and appealing graphics to catch visitors’ attention.

Final Words

If you are inspired after reading these video marketing tips, if you are inspired, now is the time to execute them for your business marketing. You don’t have to post it everywhere. Just pick the most relevant platforms where your target audience is likely to spend their time more; you get the best ROI positive results.