Gorilla marketing is a term used to describe an aggressive marketing scheme that will be unexpected, become disruptive to others, and frequent. It grabs the attention by being unavoidable and can not be easily ignored. However, while it does get the name and the intent across and draw the attention of a large group of people, it may also be bothersome and move them away from the brand that is being marketed.
Graffiti
Graffiti can be found sprawled across the walls within the concrete jungle. It’s a form of art when a talented artist does it. The bright colours and bold designs often cause it to be remembered by many, and it grabs the attention of anyone walking by. Using this tactic, a message or brand name is painted across buildings, walls, fences, and more, to be in plain view of the general public as they go about their day. It is most often outside and placed along busy sidewalks or roads. While Graffiti can be seen sprawled across the walls of your concrete jungle, there are other methods that can be found online, and there is only one king of that jungle! If you want to learn about Guerrilla tactics on the internet, you need to contact King Kong, those guys know how to get it done!
Speaking of online, taking graffiti online will alter the presentation from being on buildings and walls to showing across social media, on landing pages, and throughout blogs. Use the most popular sites and pages you have access to and place bold, bright, short ads and have one word or image as the focus.
Use Everyday Items for Marketing
Similar to graffiti, this involves adding your brand, keywords or phrases, or motto onto products people use every day. Rather than look for household items, place your brand and products in other areas. Have it tagged in social media posts and shared by regular users, employ challenges and competitions to encourage others to use the tags and to post the images, and they will be in news feeds around the world.
Social media is ideal for this type of marketing as the people that use your items become the advertisers, making it affordable and easy to maintain.
Use Jokes and Puns
Online, these are often presented as memes and shared around quickly and easily. People are more likely to remember things that make them laugh than things that cause no reaction at all. Creating jokes and puns involving your brand, your products, or your services will gather attention, and people will look up the websites to see what they are talking about. Creating a meme is similar to roadside advertising and is easily shared online from platform to platform.
Giveaways
Offering free items or giving away a product or set of products will naturally gather attention. Many of these can require sharing the post or contest to win, while others will simply be shared for their free item as people send it to their friends so they can also access the freebie. This type of marketing is also customer-driven and can significantly increase traffic and visibility with little ongoing effort. You can offer a giveaway as often as you like, and the only fees are the product you are providing and perhaps the cost of shipping it.
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