With sites like Airbnb, getting off to a good start is half the battle. You’ll be well on your way to a successful vacation rental business if you get your listing off to a good start with a faultless Airbnb marketing approach and get a few five-star ratings in the first two months of being active.
Why is a flawless start to your Airbnb business critical to long-term success? To begin, Airbnb prefers to promote properties that it believes are superior. Airbnb determines this search ranking using a secret scoring system that incorporates, among other things, the response rate, whether Instant Book is enabled or not, security deposits, facilities, and more.
Higher-rated rentals are rewarded by Airbnb. As a result, gaining a few five-star ratings right away is crucial. If you can get these reviews, Airbnb will keep you at the top of the search results. When you combine that with a quick response time, Instant Book, no cancellations, and no complaints, you should have a relatively smooth sailing experience if you follow our marketing plan!
Before we get started, we should definitely explain our Airbnb marketing plan. This technique assumes that your first 30 or 40 days should be spent accumulating as many five-star reviews as feasible. Airbnb honors successful hosts, and by receiving these early ratings, you’re getting off to the greatest possible start on your Airbnb trip!
Airbnb Marketing Strategy for Better Listing Results
- Finish Your Complete Listing and Host Profile
The first step toward a successful Airbnb launch is to complete all aspects of your listing and host profiles. Do not leave any fields blank. Add a profile to your host profile, and don’t forget to include a bio explaining why you’re such a great host and how thrilled you are to welcome visitors into your home!
- Use a government-issued ID to verify your account
Airbnb rewards dependable hosts and visitors. Verify your account so that Airbnb knows you’re a real person. If there are any concerns, they’ll be able to reach you directly using your verified contact information. This step may not seem crucial to you, but it is critical, and we cannot emphasize it enough.
- Make a list of all of your amenities
Make sure that everything in your listing, no matter how minor, is listed on your listing page. And by “everything,” we mean shampoo, conditioner, dishwashing goods, toaster, kettle, coffee maker, and so on. The more you have, the more options you have for appealing to various guests! Once your listing is up and running, you may begin to customize it in order to attract your target guests. However, at first, it’s best to extend your appeal and aim to get as many bookings as possible.
- Turn on Instant Book
Instant Book is a fantastic concept from Airbnb that allows things to move more quickly on the platform. Rather than waiting for a host to respond, guests can book a listing that has enabled Instant Book. This implies that if they fit the criteria, they won’t have to wait for the host to confirm their request; instead, Airbnb will complete your booking immediately.
- Take advantage of the ‘First Three’ Discount
For new listings, Airbnb gives hosts the option to enable the ‘first three’ discount. This allows the host to provide a 20% discount on their booking total to the first three guests who book their listing. Enabling this deal will move you up in Airbnb’s search results, which means more people will see your listing, which is always a good thing.
- Competitive pricing
Another skill you’ll need to master if you want to properly publish your new listing is pricing. When it comes to pricing, most of our hosts use the same strategy: DPGO dynamic pricing. DPGO is intended to discover the best price at the best moment in the best market.
If you want to experiment with dynamic pricing, but only after your listing is live, we propose searching your local region for similar listings and then undercutting their costs by 20%.
Set Stay Limits and Calendar Openings
To make this method work, you’ll need to set stay limits to guarantee that you can get as many visitors into your listing as possible during your 30 or 40-day timeframe. The more guests you can accommodate during this time period, the more reviews you will receive and the higher you will rank in Airbnb search results.
Set your minimum stay to two nights to avoid dealing with one-day bookings. Set your maximum stay to 7 days to prevent a single individual from swooping in and booking the entire month at a steep rate.
When launching your new Airbnb marketing approach, you’ll be off to a better start than most!