Are you wondering whether pre-roll packaging can impact your business growth or not? Yes, rightly done pre-roll packaging can make a huge difference in your business growth. If you have recently stepped into the cannabis market with premium quality pre-roll joints, making a mark can be challenging. Similarly, if you have been in the business for a long time, then modern and updated pre roll boxes can help rebrand your name in the oversaturated cannabis market.
Here are some of the most effective and useful tips and tricks for using pre-roll packaging to improve your business’s profitability.
Know Your Target Audience
Knowing who your target audience is can help you design meaningful packaging. So, dig a little, research, and compile data on the target audience. Typically, cannabis and marijuana products are produced for adults.
For instance, if you target a younger audience in their late teens or early twenties, you may wish to go with vibrant colors and cool and quirky designs. Similarly, if you are targeting people in their thirties and older, then you may like to go with a classy and unique yet stylish and attractive theme.
Appealing and Attractive Packaging Designs
Gone are the days when you could only package the pre-rolls in simple, boring box-shaped packs. Now packaging companies are coming with creative and innovative packaging boxes of varying designs, allowing you to be playful, fun, and imaginative.
These unique packaging styles include pillow box style, tray and sleeve boxes, front and reverse end trucks, two-piece boxes, and flip-top packaging. Using such distinctively pre-roll packaging is a sure way to attract customers.
Uniquely shaped packaging boxes stand out in the lot, and customers can quickly see these unique boxes from numerous simple and plain boxes lying on the shelf.
Innovative, exclusive, and distinctive packaging can boost your sales. People love buying unique and stylish things that are exclusive. Moreover, these peculiarly designed packaging boxes can help build your brand’s identity.
Convenient and Easy to Use Packaging
Customers prioritize convenience over anything. If the pre-roll packaging is difficult to use or requires excessive work, customers will quickly switch to another brand. Hence, the pre-roll packaging should be easy to use and quick to open. Customer satisfaction is every brand’s number one priority.
Therefore, it is advisable to reflect customers’ requirements via your packaging. The more convenient the packaging is, the better the sales will be, and the greater the profit will be.
Portray Your Brand’s Identity
Use your pre-roll packaging to portray what makes your brand more exclusive than other competing brands in the market. Tell your story via the product’s packaging. Use a significant tagline, special symbol, unique typography, or anything peculiar that depicts your brand’s main story.
This tiny yet significant inclusion in the packaging makes the product more relatable to the general public. People love buying products that have a personal touch. Hence, increasing your loyal customer base and improving your business’s growth.
Use Strong and Sturdy Packaging Material
The fundamental purpose of pre-roll packaging is to keep the product safe. Therefore, it is crucial to use strong, sturdy, and high-quality packaging material. Biodegradable materials, including cardboard and paper boxes, are two of the most popular material choices. People prefer these materials as they are eco-friendly. Other popular packaging materials include glass, mylar pouches, and glass.
Premium quality pre-roll packages keep the cannabis moist and fresh after long periods. You can keep the half-smoked joints in this packaging, and the joints will remain as fresh as new.
Furthermore, the pre-roll packages also provide discretion. First, these packages keep the natural fragrance of the cannabis contained, thus helping avoid any unnecessary weird looks. Secondly, the attractive and tempting packaging designs beautifully camouflage the contents.
Use Creative and Relevant Graphics
Visuals matter a lot in advertising and marketing. The more enticing and irresistible the packaging is, the more customers it will attract. Fascinating graphic design has given a new direction to pre-roll packaging. Relevant graphics and enchanting imagery not only help grab the customers’ attention but also helps in revealing the contents.
Use Alluring Typography
In addition to tempting and creative patterns and designs, distinguishing typography is another interesting means to create beautiful packaging. Pre-roll packaging has become the number marketing tool to lure customers.The pre-roll packaging companies offer a wide range of font styles to choose from. Pick one font style best suits your brand’s story and make it your signature style. After creating an irresistible packaging, let the product talk. With the premium quality product packaged in a memorable pack, you will build a huge customer base.
Print Authentic Product Information
Use pre-roll packaging to interact with potential customers. However, it is essential to print authentic and licensed information about the product on the packaging. This information helps convince potential customers to buy the product. Moreover, it will increase your sales rate.
Maintain a Theme for the Same Type of Products
Subtle and sophisticated color schemes never go out of style. Give your products a significant look by using beautiful prints and attractive colors. Furthermore, keeping the main theme of the packaging style the same, give different colors to different types of products to help customers distinguish.
With the duo of attractive packaging and great product, your brand will surely rise in the cannabis market.
Final Thoughts
Using high-quality pre-roll packaging material, attractive colors, designs, and premium print quality is one of the easiest and surest ways to grow your business. With an ever-increasing number of cannabis businesses, people are looking for one-of-a-kind, attractive, unique pre-roll packaging options.
Giving your customers what they are craving can certainly boost your business. Use our tips and tricks and create distinguishing and captivating pre-roll packaging.
And with that, we wish you happy packaging! Stir your imagination, think outside the box and use aesthetically pleasing and enticing pre-roll packaging to improve your business’s growth.