No matter what kind of business you run and operate, there’s a likelihood you need to find a way to generate interest in your company and get your name out to the world. You probably also want to do it without breaking the bank or spending a fortune in marketing costs. Luckily, there’s a cost-effective and customizable way to do this: keychains. Just like cheap car insurance and discount programs, inexpensive or free keychains are something people look for regularly. Keychains are a great way to get your name out into the world and an affordable matter. They are cost effective, customizable, and you can make a design that will suit your brand. They make great gifts for everybody from customers to employees and anybody who wants to come out and support your business. In this article, we’ll explore a few benefits of offering custom keychains at your business. Check it out below.
Keychains Make Great Gifts
Keychains are a great way to get your name out there in an affordable way. They’re cost-effective and customizable, so you can choose the design that best fits your brand. Plus, they make great gifts for employees or customers who support your business. Almost everyone likes to get something for free once in a while. Keychains are a cost-effective way to give them something for free that they can also use or enjoy on different levels. That’s what makes it one of the best promotional tools for any business, regardless of how long they’ve been around or what they’re trying to promote.
They’re Unique
Keychains are perhaps one of the most unique items you can offer. There’s so much variety and distinct designs that it can be daunting to just decide what you’re going to offer. From many stuffed animal keychains to lip balm keychains to bottle openers and led flashlights, there’s almost no type of keychain out there that somebody hasn’t thought of yet. So you can tell your brand story through your keychains by varying your designs, offering different types of keychains, and always placing your logo on them. That way, customers get an awesome keychain and have the ability to help promote your brand passively while enjoying their keychain ever time they see their keys.
They’re Effective
Although it might not seem like it at first, studies have demonstrated the key chains can be a very effective marketing tool. This is simply because people will see them every day and will be exposed to the businesses information every time they look at their keys. Keychains are also quite memorable most of the time. Some people like to collect keychains (there’s even a name for it), especially ones that look cool. If a keychain has a USB drive on it, it can be useful to the customer. If it’s got a flashlight or a bottle opener, it’s just as useful or even more so than a USB one. Sometimes people just like to have something that has the logo or the mascot of their favorite brand. That’s why Lego keychains are so popular. Regardless of what you decide to offer, keep in mind the collectibility, the fun nature, and the usefulness of the product to ultimately get the most out of your keychain promotion.
Customizable
Choices can be a powerful thing. The ability to customize things and Taylor things to your personality is sought after by people all over the world. That’s why customizable promotional products are such a valuable marketing tool. And sometimes you just can’t beat a customizable product that you give or sell to your customers because they’re one of the most customizable items out there. You could do anything from a fun static keychain that just acts as a decoration to giving customers a functional keychain with a light or USB on it. Key chains with aluminum bottle openers appeal to a wide array of customers. Demographically speaking, keychains appeal to Young and old, urban and rural, and everything in between. Leveraging custom keychains for your brand is a good way to get noticed and boost your brand awareness tremendously.
Bulk Purchases
Keychains are small, easy to store, and not very expensive. That means buying them in bulk is certainly plausible for any advertising budget. Since they’re available in all sorts of different shapes, sizes, and styles, you can get something that will appeal to any customer. The best part is that if somebody already has one of your products or keychain advertising your brand when they meet somebody new, it’s an easy way to introduce themselves and talk about your business a little bit. That can work out to help you get a few more customers and help you succeed in the future.