Raising funds for any organization can be difficult. In the first instance, you need to convince people that they want to donate money. You also need to show them that your particular charity is worth their support.
In some instances, this is easier. For example, anyone that lives near the beach or likes to visit the beach can see the value in offering support to the Surf Life Saving Foundation. This service provides thousands of surf lifesavers across Australia, all of which are volunteers. The money you donate goes to providing equipment and the support these lifesavers need.
Not only can you see the benefit of their service you know the money you give is going to help, not simply cover administrative fees. However, even with such a worthy cause, there is a lot of competition to compete with. That’s why you need to know the latest fundraising innovations.
- Social Giving
This is the name given to buttons placed in strategic places on social media which means when people are reading specific posts they will have the option to click donate and give instantly.
The beauty about this is that it requires very little effort from either party. However, you do need to choose your placement carefully to ensure it will target people likely to give to your specific cause.
This approach does allow almost anyone to add a link and support your fundraising drive. In effect, ensuring as many people as possible are targeted, the reach is effectively unlimited.
- Social Media Challenge
Another way to raise funds using the power of social media is to set a challenge. Most people have heard of the ice bucket challenge, but this is just one of many on social media.
Each challenge allows you to undertake the challenge and encourage your followers to give money while you do it or to encourage you to do it. You can then pass the challenge onto the next person. It’s an effective way of using star power to raise funds for charities.
Of course, these challenges are also generally fun to watch and take part in.
- Recurrent Donations
Potentially one of the biggest trends or innovations that is going to occur is the arrival of recurrent giving online. Instead of signing up to make a donation people will be encouraged to sign up to make smaller but regular donations. This will be achieved through the power of smart technology as it is possible to pay for almost anything electronically.
The simplicity of this approach means a well-crafted video will encourage people to give and the ability to give a small amount monthly in one click will make this something that most people try.
While many people already give recurrently, the ease with which this will be possible means that many more donations will be made. In addition, charities will find it easier to predict income. This will make the process of allocation simpler and allow them to thrive, even in difficult climates.