Since we live in this highly digital era, we should promote our services as never before. As word of the month is now changed by digital search and online communities, having a strong marketing strategy can help you reach needed audiences, grow traffic to your website and improve sales.
We created this article to help you explore 10 fresh marketing ideas for moving business in 2023. Although the list is focused on moving companies, it still can be used by organisations in different fields looking for new marketing methods.
While compiling this list, I had the moving industry in mind, but most of these marketing ideas can be executed for any business with the same mind-blowing success.
Table of Contents
Why is Marketing Vital for Moving Companies?
Before diving into 10 marketing ideas to know, let’s first learn why it is essential for moving businesses to have a strong online presence.
If you are running a moving business, you probably rely on referrals that keep your business up and relevant. However, in days when digitalisation reaches all spheres, you will want to grow your business bigger and faster to compete with other companies and stay relevant in the long term. That is why referrals should not be your only source of traffic.
By having a strong online presence, you will be able to grow your business, achieve higher conversion rates, boost customer loyalty, know what to spend money on when improving your services and appear on 1st page of search results. This makes marketing an extremely vital point for any moving business in 2023.
10 Marketing Ideas to Consider
Invest in a Great Website
The first step in making sure your business can attract customers online is to develop a website. Today, most people are searching for many services online, so you don’t want to miss the opportunity of attracting those people through your website. The website should contain all needed information about your business, like address, contact information, and reviews. Make sure your site is optimised for mobile devices as well.
Clear & Easy to Navigate Design
Structuring the website is the second step in organising your online presence. Just having a website is never enough to ensure you will benefit from it. The design of the website should be understandable and easy to navigate to make it easier for users to find all information they need. Do not overwhelm customers with too much information and UI elements since it could be hard for them to understand the interface, and they will likely leave the website immediately.
Start a Blog
Having a blog is one of the easiest ways to create a community around your blog. You can allow your team members to share the most common issues, mistakes, and questions they deal mostly with and suggest readers share their ideas or opinions. Sales teams can also write occasional posts about their experiences with customers.
Search Engine Optimisation (SEO)
Nowadays, search engine optimisation (SEO) is essential for any moving company. It refers to a marketing technique and several steps used to improve your website, allowing it to rank higher in various search engine results pages (SERPs).
First, SEO requires in-depth research and identifying the keywords your potential customers can use to find the services that you provide. SEO for moving companies should also incorporate those keywords in blog posts and website landing pages so Google can rank you. YOu should also create a strategy you should follow to achieve results.
Pay-per-click (PPC) advertising
Next idea is pay-per-click (PPC) advertising. It is one of the most popular advertising methods today, which involves choosing the keywords and phrases you want to trigger your ads in search engine results. Then you will need to set a bid, and in case it is among the highest, your ad will appear to the target audience you want to reach.
Google and people both love quality content. This can not only help you rank better but also educate people and share your ideas with the world. These can be anything from posts and videos to infographics, whitepapers, and downloadable guides. Create and publish relevant and quality content on your website and share it on social media to help your website rank higher in search results for targeted keywords and phrases.
Social media is an excellent way for moving companies to reach potential moving customers online. Using different social media platforms like Facebook, Twitter, and LinkedIn, you can offer vital updates regarding your company, offer special promotions, and even hold contests. This can help you create an active community around your business and help to increase engagement with your organisation, helping your company expand its reach online.
There is nothing more important than winning over the home crowd for companies offering local services. In fact, it should be your priority when it comes to succeeding in your business venture. That is why local advertising should be a vital part of your business. This includes localised SEO using keywords for a specific location search.
Today’s world is all about phones. The use of mobile devices is growing rapidly, making it essential for moving companies to be present in mobile devices. In fact, recent research found out that the average smartphone user in the USA checks their phone up to 344 times daily. So you can also place your ads on mobile devices and mobile apps.
Brands are essential today. Users won’t be interested in unknown companies. And in the modern world, having a brand and your own app is also crucial in promoting your services. Mobile apps can also be an extended method of advertising your moving business.
Having an online presence for moving companies is essential. It can help you achieve visibility, make your website rank better, attract a target audience and promote your services to differentiate your business. Knowing some tips can help you establish your digital marketing strategy.