Hosting webinars is great, but what makes webinar marketing even greater is when your webinars are able to convert leads into buying customers.
In this article that discusses webinar conversion tips, you’ll get to know the traits of webinars that convert. Let us get to it.
Webinars Are Effective Forms Of Content Marketing
A jam-packed webinar means success, but remember, it’s also important for the webinar to convert leads into customers.
Generally speaking, to turn webinar leads into sales is to provide your prospects with a way to move forward. Creating amazing webinar content and hosting an engaging webinar are part of the process. However, you must also have webinars generating high-quality leads. Before you broadcast your webinar, let’s learn the characteristics of a webinar that converts.
Here’s How You Can Host Webinars That Convert
1. Choose A Topic Relevant To Your Industry
The first characteristic of a webinar that converts is having a topic that discusses the pain point of the viewer. People who feel your brand tackles their paint point well will get hooked to your webinar better.
2. Invite A Credible Customer Host Or Thought Leader
By inviting a thought leader as host of your webinar, you’ll be able to demonstrate credibility, expertise, and knowledge in your industry. Once people follow the thought leader in your webinar, it can drive attendees and sign ups.
3. Create A Webinar That Is Interactive
Another trait of a webinar that converts is when the webinar is interactive for the viewer. Among the things you can accomplish is to allow listeners to send in their comments to the webinar. These webinar listeners may also ask questions.
Utilize social media with your webinar. Post a link to your webinar sign up page. You can also launch polls with the webinar. Not only will this be interactive, but they can also learn from other people watching the webinar.
With interactive webinars, you can encourage prospects to invest in your products.
Converting Webinar Leads Into Sales
1. Poll Your Viewers To See Who Are Ready To Buy
There are webinar platforms that can let you create polls during the webinars. Poll responses provide information on who is ready to buy your products among the webinar audience.
However, when creating webinars of this kind, you must keep in mind not to hit the audience with a “buy now” call-to-action when they’re still in the discovery stage.
Moreover, when you poll attendees in your webinar, rather than launching the polls through a post-webinar email, you’ll get higher response rates. Remember to tap your sales team to follow-up on those in the affirmative.
Once you receive positive poll responses, be sure to demo your product and show how customers can purchase it at the end of the webinar.
2. Launch A Survey After The Webinar
Another great characteristic of a webinar that converts is having a survey. If you haven’t asked these questions during your webinar, be sure to ask them via a post-webinar survey. The responses to this survey will segment your webinar attendees and help you customize your follow up messages.
3. Involve The Sales Team In Your Webinar
When involving your sales team in the webinars, be sure they know which webinars are on the calendar and the topics. These will help your sales team prepare the follow-up communication with webinar leads, keeping your marketing strategies aligned with your sales goals.
Let the sales team join the webinar. They can even help run the webinar. They’ll get more familiar with the webinar topic when they do so. They can see your engaged webinar attendees, motivating them to make the follow-up.
4. Do The Follow Up In 24 Hours
Another trait of a webinar that converts is having a follow-up email to your webinar attendees. Include the webinar recording and presentation slides in the follow-up webinar content. You may also include a link to a follow-up blog post.
5. Determine Hot, Warm, And Cold Leads
When you’re identifying hot, warm, and cold leads in your webinar, take note of the following:
- Webinar registration responses
- Webinar attendee interest rating
- Previous marketing engagement with your webinar
6. Send Follow-Ups That Are Personalized To Hot Leads
Immediately following the previous step in having a webinar that converts is sending a follow up.
By doing this, your sales team will better close the prospects.
Take note that this personalized follow-up messaging must relate to your webinar content.
7. What To Do With Warm And Cold Leads? Nurture Them
It’s perfectly fine when some of your webinar leads aren’t ready to purchase today. However, make sure that these webinar leads are nurtured.
What you can do is create a webinar-specific nurturing track for them and build on your webinar content based on the decision of these leads.
8. Retarget The Webinar Leads
Creating campaigns that retarget your webinar leads will keep your brand always remembered. But remember that retargeting webinar leads should complement your other marketing strategies.
9. Empower Your Leads To Take Action
Make it easier for your prospects to take their next step in the buyer’s journey. Whether it’s within the webinar or in the follow-up emails, provide ways for them to keep learning with a clear call to action.
Webinar Leads Are Among Your Best Leads
Leads from your webinar are among your best leads. So, it’s always important to work on your webinar to convert these leads into buying customers. See your webinar conversions soar high when you take heed of these suggestions.
Plus, you can find a webinar platform that’ll enable you to convert leads, whether from a live webinar, educational webinars, or automated webinar, and many other webinar formats. Of course, you have to ensure you got the elements such as the registration page or webinar registration page, landing page or webinar landing page, and more. Whether yours are live webinars or automated webinars from webinar platforms, audience engagement and to generate leads are important, but it’s also vital to create webinars that convert.