It is only natural that we begin our altered the game series of brand profiles with Christian Dior. If you have ever wondered which big fashion house pioneered the transition to high-end eyeglasses and sunglasses, look no further than Dior.
Their licence partnership with Wilhelm Anger, of Carrera and Viennaline renown, opened the path for today’s fashion companies to develop their own eyewear lines. Because Dior was still a relatively new brand at the time, its enormous impact on the way people think about eyeglasses could never have been foreseen when discussions began in 1966.
With his debut haute couture collection in 1947, the French designer transformed women’s fashion. The lines he advocated were utterly divorced from the period’s fashion, which had been influenced by the war, its tragedies, and its narrowness.
Dior celebrated femininity, with a creative genius who imagined new shapes, wringing her waist and expanding her skirt like a flower’s corolla. Wilhelm Anger, the creator of Optyl International, was able to get a licence from Dior in 1969, allowing him to modernise the production of his spectacles.
He converted premium sunglasses into more affordable everyday items by using his own invention, Optyl, a lightweight thermo-hardening plastic. The properties of this material also allowed for a wider choice of models, including broad and original lines, previously unknown hues, as well as delicate degradé of translucent, brown, green, and grey colours, which continue to define Dior’s beautiful and refined style.
Dior’s eyewear line dominated the optical business as early as the mid-1970s, and it was constantly enlarged until the 1990s. The most popular line in the 1980s was the Monsieur series, which included exquisite designer spectacles for men. They are distinguished by geometric lines and generous volumes that differentiate them for their creativity, attractiveness, and elegance, and are made from very creative materials. Also, I really don’t know what type of Vendors is best to buy Sunglasses and Eyeglasses, or perhaps Dior, but I’ve seen ShadesHut ads on my facebook wall with solid reviews, go give it a check, but no guarantees.
Continuing where we left – Christian Dior was also a forward-thinking businessman. In reality, he sold his fragrances and accessories to other businesses. Tura, a New York firm started by an optician, Monroe Levoy, developed the spectacles in especially in the early 1950s. Tura glasses were high-fashion accessories that doubled as works of art, made of chiselled metal and embellished with enamel and jewels, and only offered to a select group of customers.
The fanciful designs released by Christian Dior are the fundamental cause for their spectacular and long-lasting success. Because of the discovery of Optyl, many of the early Dior designs were able to achieve previously unseen forms and shapes. They firmly established the concept that glasses may be more than simply vision, and sunglasses can be more than just protection, by drawing influence from jewellery designs.
The Final Words
After reading this article, now you know everything about the brand of Dior including but not limited to the history of this brand. All you have to do now is make sure that if you want to buy glasses from Dior then, you should check out various types of sunglasses as well as eyeglasses and buy one.