Fresh new businesses are entering the scene at a fast pace. According to Orbelo, statistics from the US showed that in the first half of 2022 alone, more than 2.5 million businesses filed new business applications. With this ever-increasing level of competition, empowering your salespeople with appropriate training is one of the best ways to not only remain standing but to also thrive. This article will delve deeper into why you should consider enhancing your sales team’s skills a priority in 2023.
Gain negotiation skills
Mastering how to negotiate is a critical sales skill in this brutally competitive market. With the internet, customers have a wide range of information at their fingertips. As a result, they typically keep their eyes peeled for the best deal possible and are often more reluctant to quickly commit to a purchase.
Learning the art of negotiation can help you win deals and close sales faster, to increase your revenue. When your reps negotiate well, they can win repeat business by developing strong relationships with customers. A study by Conversational shows that repeat customers spend up to 67% more and are likely to shop more often.
Consider choosing the best sales team training program that can teach your reps how to negotiate to improve your close rates.
Generate and nurture quality leads
According to HubSpot, 65% of businesses highlight that generating leads and getting the right traffic is one of their greatest challenges. Since quality leads are the lifeblood of any business, fumbling at this point can cripple your business.
Without a steady stream of sales, your company is highly likely to trip up and fold. Reps often get caught in the “spray and pray” trap where they reach out to as many people as possible and hope for the best. DocuSign reports that 50% of salespersons’ time is wasted on unproductive prospecting.
By training your reps in lead generation, your team can find and nurture higher-quality leads resulting in more conversions.
Improve customer experience
Reports by Salesforce show that 8 out of 10 customers say they value the buying experience just as much as they value the company’s products and services.
So, it’s mission-critical to have your teams’ customer interaction skills polished and perfected. The smoother the customer experiences, the more likely you are to pull new customers and retain your existing ones.
Training programs can sharpen your reps’ communication skills, help them understand customer needs, and articulate product benefits. Armed with the right customer service abilities, your sales team can hit more targets and close longer-term sales deals.
Nail social selling
For your businesses to flourish, you need to stay within your customer’s sightline and earshot. The digital world is increasingly the place to be, with reports estimating that by 2023, 3.4 billion people will be using social media.
According to LinkedIn Sales Solutions, effectively using social selling opportunities can give your business a 45% upward thrust.
Social media often differs from traditional forms of selling in that each platform requires a distinct approach. In addition, the fast pace of the ever-evolving digital world leads to new platforms popping up so you have to stay on your toes to keep up.
Empowering your team with social selling training courses can help them navigate the complexities that come with social media and go the mile to pump up your online growth.
Data Dwell says that 65% of sales managers report a lack of time and resources to be one of the main challenges and hindrances to productivity. Yet, using time effectively is one of the key gateways to rising to success.
Sales reps’ calendars are often full to the brim with tasks such as prospecting, follow-ups, and administrative work. Running around to try and go through the entire to-do list will likely have your reps burnt out with nothing much to show for it.
So, it’s important for reps to learn how to keep their eyes glued to the bigger picture and prioritize value-adding tasks.
Time management training is an important tool to help your reps learn how to prioritize and focus, leading to better results.
Grow your business in 2023 through sales team training
The tough competitive landscape and rapidly changing digital world heighten risk factors and poses a huge challenge for your business. Building a strong sales team is one of the best tools for rising above the competition and navigating the murky waters.
So, consider choosing the best training to empower your reps. Your reps can learn how to negotiate like pros, generate quality leads, improve customer experiences, use social media effectively and manage their time. Overall, by improving your teams’ sales skills, you can build a tenacious business for 2023 and beyond.