Testimonials and feedback are essential business features. Prior to purchasing a product or putting money into some projects, customers want to know if they’re making the proper investment, and reviews are crucial.
When you feel like getting a new laptop, for example, and you aren’t sure about some characteristics, you’re likely to search for the reviews to make certain you’re choosing the right gadget.
Today, Google is probably the most authoritative Internet source for seeking feedback in the context of a business and deciding whether a person is willing to invest.
In this article, we’ll prove businesses must care about positive Google reviews and show how to get them.
Why it’s essential to focus on getting reviews
Let’s first review the most common reasons why your clients’ published experiences with your brand are so important.
- They make you seem reliable
Your brand has the potential to gain a lot of credibility and confidence based on a consistent trickle of favorable feedback. According to stats, 9 of 10 consumers check reviews before making a buying decision.
Many customers are suspicious of companies with ratings of less than four stars. However, organizations with higher mean ratings are highly likely to turn views into traffic and purchases.
- They help you get more new customers
One of the first steps in expanding your business should be to leverage public proof. People are more inclined to buy something or invest their money if others, even strangers, confirm it’s a good choice.
Nowadays, reviews on the Internet are the main source of informational social influence, and they have an obvious effect on sales.
- Your SEO benefits from online reviews
One of the most significant advantages of Google reviews is their beneficial impact on SEO. Google reviews give extensive explanations of what the company is all about, essentially enticing more customers and increasing traffic to the organization.
Why do people avoid leaving reviews?
You’ve most likely noticed that there was a higher chance of a frustrated customer leaving a negative review rather than a satisfied customer providing positive feedback? Happy clients rarely write reviews if you don’t ask them to do so. Let’s find out why.
- They’re overloaded
We live in an information flow – rapid, boundless, and fleeting. Availability of information, its vast volume, the ability to find at any moment what interests you and even more – this is the modern information world. However, this can lead to information overload, which will have a negative impact on the effectiveness of any work and decision-making.
As it was said, lots of people rarely make purchasing or investment decisions without considering the feedback of other consumers. And the more they read about the product, the more information they consume. And eventually, they get what is called information overload.
So, it becomes clear why after a successful purchase, people feel relieved and don’t have much desire to re-immerse themselves into tons of information flow and write their own reviews.
- They don’t care
It’s known that most people are willing to write reviews when they have a negative experience dealing with a business. It’s easier for them to write about their dissatisfaction and express their grievances than to write that everything is fine.
Usually, no more than 10% of people leave positive feedback because of their own enthusiasm and desire to share their positive experiences with others.
For the most part, after a successful decision and a positive result, they don’t care about the experience of other consumers or the fate of your company.
- You ask in a wrong way
It’s often not enough to just ask for feedback. For example, it doesn’t make sense to ask a person who used your services a year ago to leave a review. This should be discussed for 3-5 days while emotions and impressions are still fresh. Remember that people should be interested in leaving feedback. They need to feel the importance and value of their response.
How to get more 5 stars Google reviews
As you see, reviews are a must-have for your business. Positive reviews are a super must-have! Below are several tips on how to get the best reviews.
- Always respond to all reviews
If consumers find the time and opportunity to leave you reviews, make sure to respond to all of them. Most likely, along with positive reviews, you can get negative ones. However, they should not be left ignored or unanswered. Responding to negative feedback is a demonstration of how much you value your customers and how seriously you take their opinions.
- Add a review link to your website
Don’t make your consumers’ life difficult. They won’t look for where and how to leave feedback. It should be on the surface, all steps should be intuitive. So, leave a direct link for feedback on your site.
- Include a review link to the email signature banner or a CTA button
In addition to the website, use other ways to share links for reviews. When sending emails, add an email signature to all of them. A professional email signature should include your name, photo, company logo, contact data, and a link to leave a review. This signature can be created with the help of an email signature generator. Try it now, it’s free. According to our research, it’s comfortable for recipients to only click the button rather than going to Google. So with the review CTA in your email signature, the chances that people leave feedback will be higher. Check out these email signature examples.
- Encourage employees to get more clients’ reviews
If you have employees, motivate them to take customers’ feedback. These can be reviews of the service quality delivered by your employees, as well as reviews of products and services. Adding email signatures to all of your employees’ emails is an excellent idea.
Google reviews are one of the most effective ways to attract new customers to your business. You, as an entrepreneur, should do your best to get feedback, analyze it, and improve your product and service. In this article, we covered the main reasons why people don’t usually leave positive reviews if you don’t ask them to do so. We also shared our favorite ways to get the best reviews. These include attention to each and every customer who provides feedback, a properly designed website, and email signatures. What’s your favorite method to encourage customers to leave feedback?